"Don’t compare your curls to anyone else, everyone’s curls are different and don’t give up!"

Meet Jess from Norwich in the UK! This curly returned natural during the COVID19 pandemic in 2020 and has given her hair a new lease of life. She ditched the heat and has not looked back since! 

Meet Jess from Norwich in the UK! This curly returned natural during the COVID19 pandemic in 2020 and has given her hair a new lease of life. She ditched the heat and has not looked back since! 

The Journey

What inspired you to return natural?

I’m Jess from Norwich, UK and I returned to my natural hair in 2020. I used to straighten my hair constantly but I was finding that I would straighten it and then go out and it would puff up like I hadn’t done anything with it. So, I was damaging my hair for no real benefit. When my hair is straight I get to a certain length and then have to get it cut as it just becomes big and annoying. In the covid19 lockdown, I obviously didn’t have a choice, so I decided to try leaving it curly and I got less annoyed with it being longer because it sprang up a bit.

I read the Curly Girl Method book several years ago but never really acted upon it as it felt too regimental. I then discovered some fab Instagram accounts (@Marisascurls, @curlyjouk and @wavycurlysian) and began trying out a few techniques and building my collection of curly hair products (I have loads!)

Previously, I found I would get compliments about my hair when I had straightened it but now I’m ALWAYS getting complimented on my curls/waves. I’m still learning different techniques to improve my definition but I’m really happy with the results so far.

What were the challenges (if any) along the way of your healthy hair journey?

The challenges along the way were finding the right products for my hair type and getting consistent results. Also, getting frustrated with frizz. But, you have to embrace the frizz a bit as it’s part of the journey. I had also found it hard to get wash day results on non-wash days and had to adapt how I wear my hair in bed to preserve the curls.

What is your number 1 curl tip?

Don’t compare your curls to anyone else, everyone’s curls are different and don’t give up!

Discovering Flora & Curl

What made you buy Flora & Curl products? How did you hear about us?

I started following some Instagram accounts and saw the products recommended there. I got the Sweet Hibiscus Curl Activating Lotion first and loved the results when I used it. It also lasts absolutely ages! So, was well worth the money.

How did you see your hair change after using Flora & Curl products?

My hair wasn’t weighed down and I got really great definition without having to try too hard.

Which Flora & Curl product is your favourite and why?

This is tough as I like so many of them but my favourite is the Sweet Hibiscus Curl Volumizing Foam as it’s great on wet hair on a wash day but also on dry hair as a refresh.

What is your current Flora & Curl haircare routine?

I wash with the African Citrus Bloom Superfruit Shampoo. After rinsing and conditioning, I apply the Sweet Hibiscus Curl Defining Gel on soaking wet hair and micro plop with the Sweet Hibiscus Curl Volumizing Foam scrunched in and more gel glazed over. I diffuse to dry and then scrunch out the crunch with the Citrus Superfruit Radiance Oil

What sets Flora & Curl apart from other brands/products on the market? 

It is lightweight and doesn’t weigh the hair down or make it greasy. It also smells amazing.


Thank you for sharing your journey with us, Jess! We applaud you for ditching the straighteners and embracing your wonderful curls. Keep it up, curly!

If you're one of our loyal curly customer's why not share your curl journey with us? We'd love to hear your story! And if you're a newbie here, welcome! Get inspired even more by giving our Customer Curl Journey page a browse! 

Naturally Yours, 
The Team at Flora & Curl

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