"Going through this self-discovery process helped me learn to embrace my curls..."
Following a refusal from a stylist to perm her hair, Shir soon discovered her hair was in fact naturally curly, and over 5 years went on a journey ...
be inspired to embrace your natural hair
Our Customer's Hair Stories
At Flora & Curl, we champion embracing our natural hair in every way possible. Read inspiring stories from our lovely customers. They share their real and authentic journey toward embracing their curls, coils and waves using Flora & Curl. From embracing their natural textures to simplifying their routines, discover the routines, transformations and self-care moments that we've loved reading about.
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![When I switched drugstore products for more higher quality ones, I noticed the biggest change in my curls.]()
When I switched drugstore products for more higher quality ones, I noticed the biggest change in my curls.
Meet the wonderful Klavdija from Slovenia! Our curly girl found it hard to learn about her curls as in her small country, not many people have curl... -
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"I embrace my curly wavy hair for what it is and cannot see a future without my natural texture!"
Meet Lauren from Sheffield! Our curly girl is still getting used to her curly wavy hair, but has been more consistent with it than ever! And alrea... -
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"Don't hide your curls. Let them be free, look after them, let them shine!"
Meet Leire from Spain! Leire hadn't always had a healthy relationship with her curls, but now she's on the right path to loving them and teaching h... -
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"Seeing those 'after' photos was enough to keep me hooked on the journey."
Meet the lovely Anissa from Brighton in the UK! Anissa gave her curls a chance in lockdown and now she's embracing them for life! As she should, I ... -
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"At age 39 I went natural and have never regretted it."
Meet the lovely Amanda from Kentucky in the USA! This natural curly started to embrace her curls at the age of 39 and she has never regretted it! ... -
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"Be patient with your hair. Love it and take care of it."
Meet our curly girl Irisa from Albania in Europe! Irisa used to bleach her hair excessively, but now, she is embracing all things natural. This in... -
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"With Flora & Curl my hair is softer, bouncier, and lighter than with any of my other products!"
Meet our wavy girl Krysta from Alberta in Canada! Can you believe that she accidentally picked up a curl product at the shops to then find out tha... -
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"I'm finally loving my hair."
Meet Elle from Southern California! She has been on her curl journey for two years now and we think that she is doing such a great job at letting ...
