Key Ingredients

Our Ingredients

Meet curl care that is powered by pure, botanically hydrating ingredients. Our products are made for those who expect the best and want the most results from their haircare while wanting it to be natural. Our curl recipes are a potent blend of raw ingredients and sensorial botanicals, formulated for truly hydrated tresses. Botanicals are plant derived extracts, waters, powders, oils and butters derived directly from flowers, herbs, nuts, seeds, roots, leaves, barks and berries.

Not all ingredients are created equally. Our non-toxic curl care products will never make you choose between health and results or between natural and high-performance. You shouldn’t have to compromise your ideals when it comes to beauty. Learn more about our ingredient selection:

We care about our ingredient quality

Real Ingredients

We avoid artificial oils that are common in haircare products such as Mineral oil and Cyclopentasiloxane. Unlike the beauty that radiates from golden, green and yellow plant-derived oils, Mineral oil is a colourless and odorless liquid. It is a by-product of crude oil. Cyclopentasiloxane is derived from silicone. There is a huge difference in real benefits between oils created in a lab vs. plant derived oils that nature provides like the ones we use in our plant powered formulas.

Raw Ingredients

We select the highest quality and purest plant-derived oils and butters so that they are unrefined and cold-pressed (retaining their colour, natural scent and effectiveness). We select unrefined oils such as virgin olive oil. We select high performance botanical actives that deliver extra results with sensorial aromas.

Potent

Conventional brands use natural ingredients at low levels, alongside fillers to make the products feel thicker. We formulate our products with a high proportion of naturally derived ingredients so that less means more, and a little goes a long way — the compliment we receive from our customers! Say goodbye to heavy-handedness.

Discover the benefits of

Hibiscus

Rich in antioxidants, the hibiscus flower adds shine to the hair while promoting a healthy scalp, hair growth and delaying pre-mature graying.

Organic Rose Water

Created from the first steam distillation of roses, it stabilises the hair’s pH level and aids in repairing hair’s damaged porosity, while leaving a soft scent and naturally conditioning dry hair.

Honey

Rich in vitamins and minerals, honey leaves hair shinier and feeling softer. It seals in moisture, adds thickness to hair and helps achieve more moisture.

Jasmine

Jasmine oil purifies the scalp of bacteria and buildup, aids to reduce scalp conditions such as dandruff, and leaves a delightful, uplifting aroma.

Lavender

Lavender regulates the natural hair oil production and stimulates circulation in the scalp, promotes hair growth and leaves a soothing, relaxing aroma.

Peppermint

Peppermint has antiseptic and antimicrobial properties, which help to cool and relieve a dry scalp, stimulate hair growth, and give hair a healthy shine.

Papaya

Papaya oil helps to repair split ends, reduce dandruff and protects from ultraviolet rays, making it an all-natural sunscreen.

Sweet Orange

Rich in Vitamin C, Sweet Orange nourishes the follicles, strengthening the hair roots and stimulating their growth. It has a soothing effect on irritated scalp and it's an excellent moisturizer for brittle hair.

Grapeseed

Grapeseed oil is a light-textured moisturizer and natural sealant that helps lock in moisture and protects hair from becoming dry and prone to breakage.

Oat Silk

Oat Silk is full of vitamins and minerals and its active ingredients help reduce hair breakage and split ends by smoothing the cuticles. It can hydrate and revitalize dry, damaged hair.

Shea Butter

A natural conditioner for hair, Shea Butter helps lock-in moisture without leaving hair greasy and heavy, and protects curls against heat and the ultra violet rays of the sun thanks to its SPF.

Avocado

The vitamins B and E in Avocado oil strengthen hair, add softness and sheen, and rejuvenate the scalp stimulating hair growth with its antioxidants.

Watermelon

Watermelon seed oil is a great emollient for moisturizing hair and scalp. Its ultra-light texture does not clog pores and moisturizes without leaving hair greasy. Its antioxidants boost scalp circulation and help with hair fall while the potassium aids in hair growth.

Coconut

Coconut oil helps restore the protein from inside the hair, making it smooth and shiny without leaving it greasy or weighed down. The vitamins and essential fatty acids found in coconut oil nourish the scalp and help to remove build-up from hair follicles.

Vitamin B

Benefits of Vitamin B include reducing hair loss, slowing down the graying process and promoting hair growth while adding shine to dull, dry hair.

Passion flower

This exotic and sweet-scented flower is soothing, moisturizes dry hair and its anti-inflammatory properties can help to treat a dry, irritated scalp.

Ylang Ylang

Ylang-Ylang flower oil helps prevent hair loss, treats scalp dryness and strengthens hair leading to a healthier scalp while it provides conditioning and shine.

Jojoba

Jojoba oil helps to balance hair natural oil, while it dissolves and removes scalp build-up, keeping the scalp and hair in harmonious balance.

Burdock Root

The Burdock Root extract contains mucilage and essential fatty acids to help hair retain moisture long term. It also contains vitamin A, which can help nourish the scalp and strengthen hair.

Rice Protein

Rice Protein significantly increases hair volume, while it also adds softness and strengthens the hair for damage repair and prevention. Moisture and shine are also increased with its regular use.

Soy Protein

Soy Protein enhances hair manageability, improves hair's body and texture and contains cystine for hair strengthening and nourishment.

Bentonite Clay

Nature’s most powerful healing clay, Bentonite is rich in scalp soothing minerals, binds to toxins, excess oil and debris. We only use unrefined, sun-dried Bentonite Clay.

Rhassoul Clay

Rhassoul Clay contains scalp nourishing minerals and superior absorption properties. Effective at detoxifying, it absorbs oils and removes dead skin cells. We use naturally quarry mined, sun-dried, untreated Rhassoul Clay.

Marshmallow Root

With moisturizing and soothing properties, Marshmallow Root is effective for revitalizing hair. The mucilage in marshmallow root binds with hair proteins and makes the strands appear thicker and more defined, acting as a natural conditioner.

Cocoa Butter

Cocoa butter helps to create a natural, healthy oil production which in turn minimizes dandruff, and produces healthy hair follicles. This naturally leads to thicker, stronger hair.

Mango Butter

Rich in vitamins A and E, Mango Butter has a deep moisturizing and regenerative effect on both strands and scalp. It fortifies strands from the inside out, softens dry hair, reduces breakage, and smooths split ends.

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Would you recommend it to a friend?: Yes

Loved it!

I bought the mini essentials kit to try the products for the first time and they leave my hair so soft and pretty. Definitely I will buy it again.

Excellent

Best curl product I’ve used so far, makes my curls more defined and bouncier. Not the best smelling one but not a bad smelling product either

New to curls

I’ve straightened my hair for as long as I can remember but this year I decided to take it back to “O Natural” and embrace my curl. I started with the usual high street brands but then saw Flora advertised on FB and thought why not give it ago! I was skeptical because it’s more than I would usually spend on hair care BUT the curling cream and gel are amazing! The scent is out of this world and it really helps to tame the frizz without making my curls look crispy! I will be repurchasing!

Lovely

Amazing product I prefer the gel to the cream I can’t seem to get the balance between the two without making my hair greasy

Style Me Set review

This is the Holy Grail for my curls, I'm glad that I've found it! Thank you!

Real Curly Reviews