Real Curly Reviews

2480 reviews
Would you recommend it to a friend?: Yes
Loved it!

I bought the mini essentials kit to try the products for the first time and they leave my hair so soft and pretty. Definitely I will buy it again.

Would you recommend it to a friend?: Yes

Best curl product I’ve used so far, makes my curls more defined and bouncier. Not the best smelling one but not a bad smelling product either

Would you recommend it to a friend?: Yes
New to curls

I’ve straightened my hair for as long as I can remember but this year I decided to take it back to “O Natural” and embrace my curl. I started with the usual high street brands but then saw Flora advertised on FB and thought why not give it ago! I was skeptical because it’s more than I would usually spend on hair care BUT the curling cream and gel are amazing! The scent is out of this world and it really helps to tame the frizz without making my curls look crispy! I will be repurchasing!

Would you recommend it to a friend?: Yes

Amazing product I prefer the gel to the cream I can’t seem to get the balance between the two without making my hair greasy

Would you recommend it to a friend?: Yes
Style Me Set review

This is the Holy Grail for my curls, I'm glad that I've found it! Thank you!


About Us

Hello! We are Flora & Curl. We are a U.K. based haircare brand with a passion for empowering our curly-haired customers to uncover healthy and moisturised textured hair. We are dedicated to putting the care back in haircare.

Since our launch in 2017, we have received amazing testimonials attesting to the results of our plant powered, botanical haircare solutions for all curl types, which have reached customers in more than 90 countries.

Rooted in science, backed by nature, and crafted with care and conscience, we love creating naturally powerful haircare products.

Join the team

At Flora & Curl haircare, we believe that our team make all the difference!

Do you have a passion for natural haircare or natural beauty? We are looking for passionate, dynamic and creative people who want to make a difference in our fast growing haircare company. We are a team of hard working, determined and creative people. If you are looking for an opportunity to join an exciting start-up family, we invite you to join us. We have big plans to grow, so it is an exciting time to be joining team Flora & Curl.

Scroll down to view our perks and benefits and our current vacancies.

Our Mission

Our mission is to be the plant powered haircare brand that makes a real difference to the daily routine of people with textured hair.

From simplifying the curl routine of our customers, to delivering them with products that don't compromise in results, to providing high quality customer experience through every journey from education to social content.

We not only care about creating safe products, but also about making a difference in the real world through our Giving Back initiatives and Cruelty Free status.

plant powered curl care with a difference


Benefits of working at Flora & Curl

Be your best self

Competitive Holiday Allowance

Bank holidays + 26 days of paid holiday, plus birthdays off. We also have a year-end company holiday closure with pay.

Employee Wellbeing Programme

Access to counselling, legal and financial advice through our Employee Assistance Programme.

Enhanced Parental Leave

Extended and paid maternity and paternity leave.

Lifestyle Perks

Access to tech, retail, supermarket, restaurant, gym and 280+ instant lifestyle discounts.

Grow your career

Professional Development

We are keen to support you if you would like to enhance your skills and knowledge in your role. You have access to £500 in personal allowance per year for learning and development.

Team Spirit

Inclusive, exciting and empowering environment to learn, be heard and be inspired from with the opportunity to contribute directly to product development.

+ receive completely free Flora & Curl haircare products, with a 30% discount for your friends and family!

What the team says:

''We have created such a family in our team!''

''I am truly blessed to have been given the opportunity to work for such an amazing company.'''

''Flora & Curl creates a truly diverse and inclusive work environment where everyone can feel comfortable and supported. It is not just a workplace but a community. Our CEO/Founder pays so much attention to her team's professional and personal growth and development. Hard work never goes unnoticed. I am truly blessed to have been given the opportunity to work for such an amazing company.''
— Philomena, New Product Development Executive

''Since working at Flora & Curl, I can say that waking up for work no longer makes me want to scream! Not only because I love what I do, which consists of content creation and understanding what our customers want to see. But we are all ambitious women with one target in mind: that is to educate and provide information to all of our curly girls out there! Our Founder has made it possible to work on our professional development. We are provided with tools and opportunities such as virtual lectures and learning from other departments of the company. I can honestly say that we have created a family in our team!''
— Brittany, Social Media & Content Executive

We’d like to say a big ‘thank you’ to our teams for sharing their Flora & Curl story with us.


Countries Shipped


Retail partners


Happy Customers

Proudly made in the UK

Our Recent Hires

  • Wholesale Customer Care Advisor
  • PR & Brand Ambassador Manager

Our Current Vacancies

There are currently no active vacancies. If you would like to send in a prospective application or apply for one of our future vacancies, please e-mail joinus@floracurl.com.