Real Curly Reviews

2191 reviews
Would you recommend it to a friend?: Yes
my favorite gel
Would you recommend it to a friend?: Yes
Amazing product. Love it.
Would you recommend it to a friend?: Yes
Curl Activating Lotion is stunning!
Would you recommend it to a friend?: Yes
Rejuvenated curls
Would you recommend it to a friend?: Yes
Love this!


Get to know us

We are a U.K. based haircare brand with a passion for empowering our curly haired customers to uncover healthy and more radiant textured hair. We are dedicated to putting the care back in hair care.

Founded in 2017 by Rose Ovensehi in search for a sensorial curl care range.
Since 2017, we’ve received amazing testimonials attesting to the results of our plant powered, botanical haircare solutions for all curls which has reached customers in more than 90 countries. Rooted in science, backed by nature, and crafted with care and conscience, we love creating naturally powerful haircare products for our customers all over the world.

It’s an exciting time to be a part of our growing start-up! 

Join our haircare team

At Flora & Curl haircare, we believe that our team make the difference!

Do you have a passion for natural haircare or natural beauty? We are looking for dynamic, creative and enthusiastic people who want to make a difference in our fast growing start-up. We are team of passionate, determined and creative people in beauty. If you are looking for an opportunity in an exciting beauty start up family, we invite you to join us. We have big plans to grow, so it is an exciting time to be joining Flora & Curl Haircare.

Scroll down to view our perks and benefits and our current vacancies.

Our Mission

Our mission is to be the plant powered haircare brand that makes a real difference to the daily routine of people with textured hair. From simplifying the curl routine of our customers, to delivering them with exceptional products that don't compromise in results, to delivering high quality customer experience through every journey from education to social content.

We not only care about creating safe products, but also about making a difference in the real world through our Giving Back initiatives and Cruelty Free status.

plant powered curl care with a difference


Benefits of working at Flora & Curl

Be your best self

Competitive Holiday Allowance

Bank holidays + 26 days of paid holiday, plus birthdays off. We also have a year-end company holiday closure with pay.

Employee Wellbeing Programme

Access to counselling, legal and financial advice through our Employee Assistance Programme

Enhanced Parental Leave

Extended and paid maternity and paternity leave

Company Matched Pensions

If you contribute 3% of your basic salary, the Company will also make a contribution to the scheme equivalent to 3% of your basic salary.

Grow your career

Exciting career progression prospects

Programs for open and ongoing conversation towards career growth goals both long-term and short-term

Professional Development

We are keen to support you if you would like to enhance your performance and knowledge in your role. You have access to £500 in personal allowance per year for learning and development

Team Spirit

Inclusive, exciting and empowering environment to learn, be heard and be inspired from with the opportunity to contribute directly to product development

+ receive completely free Flora & Curl haircare products, with a 30% discount for your friends and family!

What the team says:

''We have created such a family in our team!''

''I am truly blessed to have been given the opportunity to work for such an amazing company.'''

''Flora & Curl creates a truly diverse and inclusive work environment where everyone can feel comfortable and supported. It is not just a workplace but a community. Our CEO/Founder pays so much attention to her team's professional and personal growth and development. Hard work never goes unnoticed. I am truly blessed to have been given the opportunity to work for such an amazing company.''
— Philomena, New Product Development Executive

''Since working at Flora & Curl, I can say that waking up for work no longer makes me want to scream! Not only because I love what I do, which consists of content creation and understanding what our customers want to see. But we are all ambitious women with one target in mind: that is to educate and provide information to all of our curly girls out there! Our Founder has made it possible to work on our professional development. We are provided with tools and opportunities such as virtual lectures and learning from other departments of the company. I can honestly say that we have created a family in our team!''
— Brittany, Social Media & Content Executive

We’d like to say a big ‘thank you’ to our teams for sharing their Flora & Curl story with us.


Countries Shipped


Retail partners


Happy Customers

Proudly made in the UK