stats we just can't ignore
In the UK alone, 550 million plastic bottles of shampoo are thrown away every year, which can take up to 450 years to decompose.
Care for your curls, care for the planet 🌱
We are a leading sustainable textured haircare brand — delivering performance without compromise.
For too long, the textured hair industry has been left out of the sustainability conversation. We've delivered a sustainability-first approach to the textured haircare space.
Reduced Plastic? Fantastic.
Have you been introduced to our aluminium bottles? Our bottles are made from infinitely recyclable aluminium.
Our Aluminium Bottles
PACKAGING WITH PURPOSE
Use it again
Did you know that 75% of all aluminium ever produced is still in the material loop today?
USING THE MOST RECYCLED MATERIAL
Infinitely Recyclable
Our bottles are 100% recyclable and capable of being recycled multiple times without losing its original properties, unlike plastic.
TRANSPORTATION EFFORTS
Lower Footprint
Aluminium is super lightweight. Because of this property there is a much lower footprint in transportation
Stats & Sources
Click on each tab below to find out their sources.
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“In the UK alone 520 million bottles of shampoo are thrown away every year, which can take up to 450 years to decompose.”
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“Only 9% of plastic produced before 2015 has been recycled.”
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“75% of all aluminium waste collected from UK households is recycled.”
