Plant powered food for curls

Flora is the Latin word for plant life. We create plant powered haircare products to nourish, hydrate, soothe and protect all curl types.

We combine nature's most hydrating botanical ingredients such as Aloe, Honey, Rose water, Pro Vitamin B, Lavender, Calendula, Jasmine and Siberian Ginseng to create high quality recipes for textured hair.

Through potent formulas, we believe that simple is the way to healthy curls. Say goodbye to complicated routines and labels, and hello to curl care that is designed to respond to the daily needs of your curls.

From curl routine to curl therapy

Our customers are delighted by the essences found in each of our products. Meet curl care that elevates the mood through each product – featuring our signature blends of beautiful, fresh scents derived from fruits, flowers, barks, seeds and herbs.

Wanting healthier curls shouldn't have to mean compromising on your wellbeing. We use 100% natural fragrances and colours derived directly from plants. Compared to the norm, our haircare range is free from synthetic fragrances.

The Flora & Curl Difference

Good for your curls

Clean Curl Promise™

Much like the skin, we believe that what you put on your hair and scalp is important. Harsh, harmful and barrier-forming ingredients found in many conventional haircare products can disrupt the natural harmony and balance of our scalp, often preventing moisture and exacerbating dry hair and scalp issues.

Flora & Curl is formulated to deliver amazing results without the use of harsh chemicals. We deliver results using clean and potent, plant derived ingredients.

What you get

  • 100% plant derived ingredients
  • From production to shelf
  • Gentle preservatives
  • Unrefined, cold-pressed and pure oils, extracts, waters and butters
  • Truly sensorial and botanical notes

What you don't get

  • No policy to water down the formula
  • Massive batches made 5 years ago
  • Toxic or harsh preservatives such as parabens
  • Zero refined oils, soybean oil, petroleum, mineral oils
  • Synthetic fragrance oils

Good for the world

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Made Local

Made in the United Kingdom, our artisanal curl care products are made in small batches, to ensure the freshness of each product. We source natural, cold-pressed oils and butters from local suppliers.

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Our packaging is recyclable. Our shipping materials and fillers are eco-friendly and biodegradable. With minimal packaging, our custom shipping boxes are 100% recyclable and biodegradable. 

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Through our 1% for the world initiative, we give back 1% of our proceeds each month to life-changing charities such as She's the First, to create a better, just world for women around the world.

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Cruelty Free

We promise to never test on animals, nor use derivatives that cause them distress. That's why we are a 100% cruelty-free brand, now and always.

Looking for truly natural curl care that makes a difference? Here's what's in it for you!

Loving how much more radiant, soft and hydrated your curls look + feel.

Knowing Flora & Curl products are safer and gentle to use on your delicate curls

Getting compliments from random strangers on how good your curls smell - all of those amazing, botanical ingredients!

Feeling your curls say “Ahh!” every time you apply Flora & Curl's freshly made products!

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