Flora is the Latin word for plant life. We are passionate about making truly natural, plant powered haircare to nourish, hydrate, soothe and protect all curl types.
We combine nature's most active botanical ingredients such as Aloe, Honey, Rose water, Pro Vitamin B, Lavender, Calendula, Jasmine and Siberian Ginseng to create healthy hair food for textured hair.
Through clean, potent formulas, we believe that simple is the way to healthy strands.
Say goodbye to complicated routines and labels and hello to haircare designed to respond to the daily needs of your curls.
Our customers are delighted by the essences found in each of our products. Meet curl care that elevates the mood – featuring our signature notes of beautiful, fresh scents derived directly from plants, fruits, flowers, barks, seeds and herbs.
Wanting healthier hair shouldn't have to mean compromising on your wellbeing. Choosing botanical hair food means using natural colours and fragrances derived directly from plants. Compared to the norm, our haircare is free of synthetic fragrances.
Flora & Curl is formulated for women who want results without the use of harsh chemicals. We believe that what you put on your hair and scalp is important, which is why we begin with clean, gentle ingredients. Harsh and barrier-forming ingredients found in conventional hair products can disrupt the natural balance of our scalp and often prevent moisture, exacerbating dryness and dry scalp issues. Learn more about the ingredients we avoid here.