Plant powered food for curls

Flora is the Latin word for plant life. We are passionate about making truly natural, plant powered haircare to nourish, hydrate, soothe and protect all curl types. 

We combine nature's most active botanical ingredients such as Aloe, Honey, Rose water, Pro Vitamin B, Lavender, Calendula, Jasmine and Siberian Ginseng to create moisturising and nourishing food for dry scalp and textured hair.

Through clean, thoughtful formulas, we believe that simple is the way to healthy strands. 

Say goodbye to complicated routines and labels and hello to haircare designed to respond to the daily needs of your curls.

Hair Butter
Plant Powered Hydration

What makes us different

We believe that what you put on your hair and scalp is important. But not only that: harsh and barrier-forming ingredients found in conventional hair products can disrupt the natural balance of our scalp and often prevent moisture, exacerbating dryness and dry scalp issues. Learn more about the ingredients we avoid here.

We are as thoughtful about the ingredients we leave out as the ones we put in. Our customers benefit from:

- High-performance ingredients: cold-pressed and nutrient-dense ingredients
- Active botanicals with benefits for the scalp: scalp soothing floral and herbal extracts
- Potent formulas so every drop feeds your curls and a little goes a long way
- Aromatherapeutic: enjoy our naturally derived scents from nature

Aromatherapeutic Haircare

Flora & Curl's Eco-Friendly Ethos

Flora & Curl's Eco-Friendly Ethos

Packaged with Love
Packaging makes up a third of waste in the world. At Flora & Curl we believe in the importance of sustainability. We use eco-friendly packaging and delivery materials that are minimalistic, biodegradable, recyclable, and reusable. 

Flora & Fauna
Our formulas are cruelty-free and never tested on animals.

Learn more about Flora & Curl