Meet your curl goals, naturally.
We create plant-powered curl care that responds to the basic needs of your curls.
Our mission is to simplify your curly hair routine. No longer should complicated curl routines be a norm. We believe that curl care should be easy, effective and enjoyable.
Backed by curl science and rooted in plants — our streamlined range of curl care products are made for all curl types.
Let customers speak for us
Reasons to love us
plant powered
ingredients
100% natural
fragrances
made for
all curl types
infinitely recyclable
aluminium bottles
100% recyclable
shipping boxes
planting trees
to support reforestation
What does your hair currently need?
as featured in
The bestsellers
soothe me.
Meet our premium scalp care range that is formulated to support a healthier scalp.
Key Ingredients
Coconut Oil
promotes softness
Eucalyptus
improves hair health
Chamomile Oil
restores vibrancy
Aloe Vera
strengthens & repairs
before/after
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