Meet your curl goals, naturally.

We create plant-powered curl care that responds to the basic needs of your curls.

Our mission is to simplify your curly hair routine. No longer should complicated curl routines be a norm. We believe that curl care should be easy, effective and enjoyable.

Backed by curl science and rooted in plants — our streamlined range of curl care products are made for all curl types.

Reasons to love us

<p>plant powered <br/>ingredients</p>

plant powered
ingredients

<p>100% natural <br/>fragrances</p>

100% natural
fragrances

<p>made for <br/>all curl types</p>

made for
all curl types

<p>infinitely recyclable <br/>aluminium bottles</p>

infinitely recyclable
aluminium bottles

<p>100% recyclable<br/>shipping boxes</p>

100% recyclable
shipping boxes

<p>planting trees </p><p>to support reforestation</p>

planting trees

to support reforestation

• plant powered ingredients • sensorial ingredients • time-saving routines

Meet our premium scalp care range that is formulated to support a healthier scalp.

Meet our premium scalp care range that is formulated to support a healthier scalp.

Key Ingredients

Coconut Oil

promotes softness

Eucalyptus

improves hair health

Chamomile Oil

restores vibrancy

Aloe Vera

strengthens & repairs

Be inspired by more stories from our customers 🌿

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