Meet your curl goals, naturally.
We create plant-powered curl care that responds to the basic needs of your curls.
Our mission is to simplify your curly hair routine. No longer should complicated curl routines be a norm. We believe that curl care should be easy, effective and enjoyable.
Backed by curl science and rooted in plants — our streamlined range of curl care products are made for all curl types.
Let customers speak for us
Reasons to love us

plant powered
ingredients

100% natural
fragrances

made for
all curl types

infinitely recyclable
aluminium bottles

100% recyclable
shipping boxes

planting trees
to support reforestation
What does your hair currently need?
The bestsellers


soothe me.
Meet our premium scalp care range that is formulated to support a healthier scalp.
Key Ingredients

Coconut Oil
promotes softness

Eucalyptus
improves hair health

Chamomile Oil
restores vibrancy

Aloe Vera
strengthens and repairs
before/after
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