Customer Curl Journeys

There’s nothing like embracing your curls in full. We are starting a movement on curl positivity, where what matters is the love that you have for your natural hair. Read inspiring stories from Flora & Curl customers about their curl transformation journey. They share what inspired them, the lessons and stories behind their natural hair. They also share how they have cared for their natural curls with the help of Flora & Curl.

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"Today my hair looks amazing and I'm totally in love with it and with me."

Meet Keila from San José! Keila is sharing her curl journey with you and we are certain that you will feel much more inspired to take the plunge to returning natural after this story! 

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"It was time to not just passively be proud of my hair, but to actively nurture it."

Meet Myrto from Crete! She currently lives in London and has been learning more about her curls each day that goes by! We're super proud of Myrto's curl journey and we think you will be inspired from not only her story, but her personable and conversational tone as she keeps it 100% real! 

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"I think it is important to listen to your own hair."

Meet Phoebe from Wellington, New Zealand! Phoebe found that straightening and blow-drying her wonderful waves was simply too much effort and left her hair damaged with dry split ends. This is a story on how she embraced those beautiful waves. 

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"We have different bodies, we also have different curls, and each of them are beautiful and unique."

Meet 23 year old Naila! She is new to the curly life and is sharing how she come to realisation that she too could return natural. The power of social media sways Naila's decision to revert her heat-damaged tresses to healthy curls & ringlets!

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"It took me a long time to decide enough was enough! I started to appreciate how much versatility was possible."

Meet Marylyn! Soon-to-be Mum and children's doctor. Marylyn shares how she stopped relaxing her hair after 20+ years of wearing her hair straight. A huge turning point for sure. Kudos to you, curlfriend. 

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"I began to realise just how lucky I was to have the hair that I do."

Lucia decided to treat her curls right after ditching the harsh colour treatments, keeping up with trims and gaining an understanding about her curls! 

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"...My hair blossomed. Spirals began springing up like buds in the Spring."

Meet Jennifer! Wavy girl from Hamilton, Canada always loved curls! However, she found it hard to encourage more curl definition in her waves. Now? Her curl definition is better than ever and her curl confidence is at an all time high!

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"...People even encouraged me to straighten it because “I looked prettier” but I couldn't care less."

Evelina was completely unaware of her natural hair and simply thought that she has "straight-frizzy hair" all along! Little did she know that her curls were yet to bloom after some much needed TLC.

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"I’ve loved my natural kinky hair since and have been completely natural for 4 years!"

Christelle takes us through her journey of returning natural, ditching the harsh chemicals from relaxers and really honing in on the importance of scalp care!