shop strengthen me.
treat your curls and receive a free sample with every order
Meet your curl goals, naturally.
We create plant-powered curl care that responds to the basic needs of your curls.
Our mission is to streamline your natural haircare routine. No longer should complicated curl routines be a norm. We believe that curl care should simply be easy and enjoyable.
Plus, we ship all orders in fully recyclable boxes as part of our commitment to sustainable packaging.
Caring for your curls, caring for the planet.
simple
routines
time-saving
routines
made for
all curl types
100% natural
fragrances
plant powered
ingredients
100% recyclable
shipping boxes
planting trees
to support reforestation
up to 70%
plastic-free packaging
Our bestsellers
my story
Founder's Story
It all started for me when I made the decision to stop straightening my hair and embrace my natural hair texture. I didn't know where to start and I felt overwhelmed about where to begin in my healthy hair journey.
I created Flora & Curl to streamline my haircare routine and to make it more enjoyable!
— Rose
Founder and CEO
Flora & Curl
Customer Hair Stories
Let our amazing customers take you on a journey of their hair transformations 🌿
