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strengthen me.

Baobab Marula Restorative Serum

A strengthening serum to fortify strands throughout the week

£22 £22

100ml

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Baobab Marula Restorative Serum

This potent serum is botanically formulated to help you retain length.

Fortify and support your curls with this multi-tasking oil, carefully blended with botanically fortifying oils to care for worn out strands.

Enriched with broccoli seed, avocado, and castor oils, it helps promote stronger and more resilient curls by reducing hair breakage as a result of daily styling and manipulation.

Benefits

Ingredients

Sustainability

Potent blend that is enriched with natural broccoli seed, avocado, and castor oils
Reinforces your strands with a powerful blend of baobab and marula oils, strengthening strands against breakage and split ends
Seals in moisture to rebuild dry, damaged curls while providing a smooth, glossy finish.
Supports long-term strand strength, helping hair look and feel healthier and more resilient over time
Fortifying treatment oil enhances curl definition while protecting against environmental damage and heat exposure
Works on all curl types

Key Ingredients:

Jojoba Oil

gently moisturises and conditions hair

Baobab Oil

adds nourishment to hair to help reduce brittleness

Marula Oil

helps smoothen the hair strands to help reduce breakage

Castor Oil

nourishes and seals to help strengthen dry strands

Avocado Oil

replenishes moisture

Broccoli Seed Oil

its unique fatty acids reinforce each strand, minimising breakage

Full Ingredients List: + -

Caprylic/Capric Triglyceride, Persea Gratissima (Avocado) Oil, Ricinus Communis
(Castor) Seed Oil, Adansonia Digitata (Baobab) Seed Oil, Sclerocarya Birrea (Marula) Seed
Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Citrus Aurantium Bergamia (Bergamot) Peel
Oil, Cymbopogon (Palmarosa) Martini Oil, Brassica Oleracea Italica (Broccoli) Seed Oil,
Aloe Barbadensis (Aloe Vera) Leaf Extract, Helianthus Anuus (Sunflower) Seed Oil, Tocopherol,
Geraniol*, Limonene*, Linalyl Acetate*, Geranyl Acetate*, Pinene*, Beta-Caryophyllene*,
Terpineol*, Terpinolene*, Citral*, Linalool*.

*natural components of essential oils

No sulfates, silicones, parabens, drying alcohols, artificial colours or fragrancing.
✅ CGM friendly.

Curated Routines

The Complete Strengthening Bundle

£80 £100

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The Daily Strengthening Duo

£30 £38

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rooted in plants, backed by curl science • made in the uk • no artificial fragrance or colours • no sulphates or silicones

Benefits

Ingredients

Sustainability

Potent blend that is enriched with natural broccoli seed, avocado, and castor oils
Reinforces your strands with a powerful blend of baobab and marula oils, strengthening strands against breakage and split ends
Seals in moisture to rebuild dry, damaged curls while providing a smooth, glossy finish.
Supports long-term strand strength, helping hair look and feel healthier and more resilient over time
Fortifying treatment oil enhances curl definition while protecting against environmental damage and heat exposure
Works on all curl types

Key Ingredients:

Jojoba Oil

gently moisturises and conditions hair

Baobab Oil

adds nourishment to hair to help reduce brittleness

Marula Oil

helps smoothen the hair strands to help reduce breakage

Castor Oil

nourishes and seals to help strengthen dry strands

Avocado Oil

replenishes moisture

Broccoli Seed Oil

its unique fatty acids reinforce each strand, minimising breakage

Full Ingredients List: + -

*natural components of essential oils

No sulfates, silicones, parabens, drying alcohols, artificial colours or fragrancing.
✅ CGM friendly.

How to use

Pro-Tip: Warm the oil between your palms to improve penetration into strands.

Step 1

As a pre-shampoo oil:
Pump a generous amount to your palms
As a leave-in:
Pump a generous amount to your palms
As a conditioner:
After cleansing, pump a drop or two to your conditioner.
Step 2

As a pre-shampoo oil:
Warm the oil between palms.
As a leave-in:
Apply a small amount to your scalp and hair in sections
As a conditioner:
Apply to strands.
Step 3

As a pre-shampoo oil:
Cover with a shower cap for 15-30 minutes.
As a leave-in:
Leave it in and style as desired.
As a conditioner:
Cover with a shower cap for 15-30 minutes and rinse.
Step 4

Proceed with the Baobab Marula Restorative Shampoo and Baobab Marula Restorative Conditioner.

Would you recommend it to a friend?: No

Feels more like an oil than a serum

I was looking for a new replacement for my Body Shop grape serum, but this one is a bit too heavy for thin/fine hair. More like an oil than a serum and makes my hair look greasy. Smells nice tho!

Hiya Ewa,

Thank you for sharing your thoughts and for giving our Baobab Marula Restorative Serum a try - we’re really glad you enjoyed the scent!

We completely understand that it can feel a little heavier than some serums, especially on fine or thin hair. It’s designed to provide nourishment and is oil based.

We appreciate your feedback, as it helps us and other customers understand how it performs across different hair types.

Love,
Team Flora & Curl

Would you recommend it to a friend?: Yes

M loving my CG journey with Flora & Curls

Being a beginner of CG journey, Flora &Curl helped me to build CG routine effectively. I would recommend to all curl hair buddies.

Would you recommend it to a friend?: Yes

Resorative serum

Me and my hair love it.
I have high porosity and medium thick to coarse hair.

Would you recommend it to a friend?: Yes

Restore Serum

I’ve used it a couple times. My unbleached hair loves it, my bleached hates it sadly. So I’m still trying to figure the product out :)

Hiya Ronja,

Thank you for taking the time to share your experience with our Baobab Marula Restorative Serum. We’re glad to hear that your unbleached hair has been loving it! We completely understand that bleached hair can sometimes respond differently, as it can be more porous and delicate.

We’d be happy to offer some tips or guidance on how to best use the serum for bleached hair, or suggest alternative products that may work better for your hair type. Please don’t hesitate to reach out, we want to help you get the best results possible!

Thank you again for your feedback and for being part of our curl community.

Love,
Team Flora & Curl

Would you recommend it to a friend?: Yes

Serum

Love all the products

Would you recommend it to a friend?: Yes

it works

I have never had much luck with oils on my fine, low density, grey, wavy curly hair, but this one feels quite different. It's not thick, the scent is very light, and applied to my dry slightly frizzy curls it seemed to get absorbed immediately. Used on my scalp it feels light and neutral. This will be a regular treatment for me.