• Bestseller
  • Curl activating lotion from Flora & Curl. Curl activating lotion from Flora & Curl.
  • Curl cream to activate your curl pattern from Flora & Curl. Curl cream to activate your curl pattern from Flora & Curl.
  • Activating curl cream from Flora & Curl. Activating curl cream from Flora & Curl.
  • Plant powered haircare from Flora & Curl. Plant powered haircare from Flora & Curl.
  • Curl activating lotion from Flora & Curl. Curl activating lotion from Flora & Curl.
  • Curl cream to activate your curl pattern from Flora & Curl. Curl cream to activate your curl pattern from Flora & Curl.
  • Activating curl cream from Flora & Curl. Activating curl cream from Flora & Curl.
  • Plant powered haircare from Flora & Curl. Plant powered haircare from Flora & Curl.

Why did I wait so long? This product is wonderful. The smell is great, the slip is fantastic. It coats each strand beautifully. A total must try.

— Lisa Y.

Sweet Hibiscus Curl Activating Lotion

£18

300ml

  • Never run out of product, plus:

    ✔️ Skip, pause and cancel at anytime

    📦 Free UK delivery on all subscriptions

    💰 Earn rewards for your loyalty with points from every shipment to use toward future shipments

Size:

This botanically packed curl activator cream formulated to activate your curl shape, and reveal your pattern without any crunch. It is a frizz-combating formula, and glides smoothly, nourishing enough to add body and shine.

Perfect for your wash & go's, twist outs and braid outs, this curl essential delivers instant curl enhancement, leaving coily and curly styles smooth and bouncy with immense shine and soft hold.

Benefits
Ingredients
Sustainability
  • Seamless glides onto hair to enhance your unique curl pattern
  • Zero crunchiness to deliver a soft and touchable finish
  • Frizz combating-formula: Say goodbye to frizz! Our formula minimizes frizz, ensuring that your defined styles stay intact and maintain their sleek appearance for an extended period
  • Provides moisture to your hair, ensuring it remains well-hydrated throughout the week

Key Ingredients:

Sweet Almond Oil

adds shine

Burdock Root Extract

softens and smoothens hair and soothes dry scalp

Soy Protein

provides nourishment

Hibiscus Flower Extract

strengthens hair follicles

Coconut Oil

promotes softness

Full Ingredients List: + -

Aqua/Water/Eau, Cocos Nucifera (Coconut) Oil, Behentrimonium Methosulfate, Cetyl Alcohol, Cetearyl Alcohol, Hydroxypropyltrimonium Honey, Butyrospermum Parkii (Shea) Butter, Hydrolyzed Soy Protein, Sorbic Acid, Sodium Benzoate, Panthenol, Potassium Sorbate, Nelumbo Nucifera (Lotus) Flower Extract, Arctium Lappa (Burdock) Root Extract, Hibiscus Sabdariffa (Hibiscus) Flower Extract, Hydrolyzed Wheat Protein, Benzyl Alcohol, Butylene Glycol, Citric Acid, Olea Europaea (Olive) Fruit Oil, Ricinus Communis (Castor) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Anuus Seed (Sunflower) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Pelargonium Graveolens (Geranium) Flower Oil, Citrus Limon (Lemon) Peel Oil, Citric Acid, Tocopherol, Citral*, Citronellol*, Limonene*, Linalool*, Geraniol*
*natural component of essential oils

  • No sulfates, silicones, parabens, drying alcohols, artificial colours or fragrancing.
  • ✅ CGM friendly.

Good to know:

infinitely recyclable aluminium bottle
up to 70% plastic free packaging
100% recyclable shipping boxes
100% natural fragrances
plant powered ingredients

Learn about our sustainability

Shipping & Returns

Shipping & Returns Pop-up

Shipping 

United Kingdom 
Standard shipping is FREE with all orders over £30 or a flat rate of £3.50 (2-3 working days). Next working day delivery is available for £6.50 if you order before 12pm on the day before. 

Europe 
Shipping starts from €8.95 and is FREE with orders over €75 (10-15 working days).

Rest of the world
Go to checkout to view the localised rates to your destination (10-25 working days).

Returns 

Love it, or your money back! 😊

All orders are backed by our 30 day curl satisfaction guarantee. If you're not happy with your purchase within 30 days of receiving it, you may return your item for a refund. No questions asked! We are confident in the results of our products and stand behind them. If you need product support, please e-mail us at hello@floracurl.com.

Learn more on our Shipping & Returns page.

Curated Routines

The Coily Hair Styling Kit

£43 £54
  • Save 20%

The Curly Hair Styling Kit

£45 £58
  • Save 20%

The Wavy Hair Styling Kit

£45 £58
  • Save 20%

Why did I wait so long? This product is wonderful. The smell is great, the slip is fantastic. It coats each strand beautifully. A total must try.

— Lisa Y.

rooted in plants, backed by curl science • made in the uk • no artificial fragrance or colours • no sulphates or silicones

Flora & Curl
Benefits
Ingredients
Sustainability
  • Seamless glides onto hair to enhance your unique curl pattern
  • Zero crunchiness to deliver a soft and touchable finish
  • Frizz combating-formula: Say goodbye to frizz! Our formula minimizes frizz, ensuring that your defined styles stay intact and maintain their sleek appearance for an extended period
  • Provides moisture to your hair, ensuring it remains well-hydrated throughout the week

Key Ingredients:

Sweet Almond Oil

adds shine

Burdock Root Extract

softens and smoothens hair and soothes dry scalp

Soy Protein

provides nourishment

Hibiscus Flower Extract

strengthens hair follicles

Coconut Oil

promotes softness

Full Ingredients List: + -

Aqua/Water/Eau, Cocos Nucifera (Coconut) Oil, Behentrimonium Methosulfate, Cetyl Alcohol, Cetearyl Alcohol, Hydroxypropyltrimonium Honey, Butyrospermum Parkii (Shea) Butter, Hydrolyzed Soy Protein, Sorbic Acid, Sodium Benzoate, Panthenol, Potassium Sorbate, Nelumbo Nucifera (Lotus) Flower Extract, Arctium Lappa (Burdock) Root Extract, Hibiscus Sabdariffa (Hibiscus) Flower Extract, Hydrolyzed Wheat Protein, Benzyl Alcohol, Butylene Glycol, Citric Acid, Olea Europaea (Olive) Fruit Oil, Ricinus Communis (Castor) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Anuus Seed (Sunflower) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Pelargonium Graveolens (Geranium) Flower Oil, Citrus Limon (Lemon) Peel Oil, Citric Acid, Tocopherol, Citral*, Citronellol*, Limonene*, Linalool*, Geraniol*
*natural component of essential oils

  • No sulfates, silicones, parabens, drying alcohols, artificial colours or fragrancing.
  • ✅ CGM friendly.

Good to know:

infinitely recyclable aluminium bottle
up to 70% plastic free packaging
100% recyclable shipping boxes
100% natural fragrances
plant powered ingredients

Learn about our sustainability

Directions

Pro-Tip: Scrunch your curls, or finger coil your curls to support curl definition and shape formation.

  • Directions

    Step 1

    Pump a generous amount into your palms.

  • Directions

    Step 2

    Distribute it evenly on wet or damp hair, from root to tip using a comb or your fingers, and allow hair to air dry.

  • Directions

    Step 3

    This moisturising blend is great for priming your curl pattern to be styled or simply to re-activate your curls during the week.

  • Directions

    Step 4

    Works wonderfully as a moisturising and setting primer before applying the Sweet Hibiscus Curl Defining Gel.

Real results, before & after

  • Real results, before & after
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  • Real results, before & after
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  • Real results, before & after
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  • Real results, before & after
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  • Real results, before & after
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  • Real results, before & after
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  • Real results, before & after
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  • Real results, before & after
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  • Real results, before & after
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  • Real results, before & after
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  • Real results, before & after
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  • Real results, before & after
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  • Real results, before & after
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  • Real results, before & after
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  • Real results, before & after
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  • Real results, before & after
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  • Real results, before & after
    Before
  • Real results, before & after
    After
  • Real results, before & after
    Before
  • Real results, before & after
    After
  • Real results, before & after
    Before
  • Real results, before & after
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Love it, or it's free: 30 Day Money Back Guarantee •

Customer Reviews

Based on 897 reviews
80%
(721)
11%
(97)
3%
(29)
3%
(23)
3%
(27)
A
Anke B.
Would you recommend it to a friend?: Yes
Best wavy hair product I’ve found

The curl cream does what it says, produces soft moisturized hair, wave pattern stays in place for a long time, no sticky hair strands. And it smells really nice! Give it a try, you won’t regret it

J
Jojo
Great product

Not stiff or sticky.. just really nice

L
Lyn m.
Would you recommend it to a friend?: Yes
Excellent results

My opinion . I'm not keen on the fragrance, but I found using the Activation lotion works great with the Defining Gel to get lovely results 😊
My hair can become frizzy , this product keeps it tame

E
EB
Would you recommend it to a friend?: Yes
Amazing

Moisturizing with a gentle hold. Not greasy and a great base for butters and gels! Smells nice too

Hiya EB,

Thank you for your 5* review!

We're so glad to hear that you love how moisturizing and light the product is, while providing a gentle hold. It’s great to know it works well as a base for butters and gels, too! We appreciate your feedback and are happy you enjoy the scent as well. Thanks for sharing your experience!

Love,
Team Flora & Curl

L
Laura T.
The Best

I’ve tried soo many products. I came across yours thanks to IPSY a couple years ago and now I buy it in multiples. Sadly, I am about to run out so I’m ordering again lol. There’s no other way to describe this … it’s magic for your curls! Magic in a bottle!

Hiya Laura,

Thank you for your 5* review!

We're so pleased you're experiencing fantastic results after using our products! We're delighted your curls look fabulous!

Love,
Team Flora & Curl

L
Lindsey B.
Would you recommend it to a friend?: Yes
Love!

I love these products. My curls are healthy and bouncy!

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