I found Flora & Curl whilst specifically searching for chemical free/healthier hair products. I've made the conscious choice to switch this year, to better products for my body and environment. I ordered the curling cream and curl gel, to use in tandom - two items I've never bothered with before as I was always a hair straightening girl. I'm mega pleased! I received a free sample of shampoo, which I actually gave to my mum as unsurprisingly we have very similar (albeit not the same) hair. The products I'm using, are fabulous, they smell great, feel great, the ingredients list is great! And the quantity of product as well as quality, is you guessed it...great. I will be buying again, and I would recommend (as I did to my mum) to anyone. After my mum also tried the Superfruit Shampoo, she exclaimed to me how well it washed her hair and that she wants to purchase a bottle of this for herself. She had previously been complaining that she felt her hair was fuzzy, lank and losing it's curl as she gets older - mind changed. So two new regular wavy haired customers it seems Flora & Curl, very happy. If your hair isn't naturally straight, this works.