I think the slip on the shampoo and conditioner is amazing and would highly recommend!

— Cheyenne D.

strengthen me.

Baobab Marula Restorative Shampoo

A protein-rich, botanical cleanser that restores strength to curls.

£16 £16

300ml

One time purchase £16
Subscribe Save 10% £14.40 £16

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Baobab Marula Restorative Shampoo

Nourish fragile strands from root to tip with this botanically-infused strengthening shampoo. Crafted with aloe vera and plant-powered vegetable proteins, this cleanser works to gently remove buildup while reinforcing weak, damaged hair.

Every wash delivers a blend of hydration and strength, helping to rebuild resilience, reduce breakage, and prep your curls for styling with renewed vitality.

Ideal for curls that need both a fresh start and a fortifying lift, this formula leaves your hair feeling cleaner, softer, and looking stronger and more resilient.

Benefits

Ingredients

Sustainability

Gently cleanses while caring for weak curls
Infused with plant-based proteins to support hair’s natural strength
Suitable for curls needing gentle strengthening care
Works on all curl types

Key Ingredients:

Baobab Oil

adds nourishment to hair to help reduce brittleness

Marula Oil

helps smoothen the hair strands to help reduce breakage

Unique Blend of Wheat, Soy & Corn Proteins

helps improve hair strength and support healthy hair growth

Broccoli Seed Oil

its unique fatty acids reinforce each strand, minimising breakage

Aloe Vera

provides hydration to hair

Full Ingredients List: + -

Aqua/Water/Eau, Cetearyl Alcohol, Oryza Sativa (Rice) Bran Oil, Olea Europaea (Olive) Fruit Oil, Polyglyceryl-3 Betainate Acetate, Sorbitol, Adansonia Digitata (Baobab) Seed Oil, Brassica Oleracea Italica (Broccoli) Seed Oil, Sclerocarya Birrea (Marula) Seed Oil, Behentrimonium Methosulfate, Behentrimonium Chloride, Aloe Barbadensis (Aloe Vera) Leaf Juice Powder, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Wheat Protein, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Cymbopogon Martini (Palmarosa) Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate,Sodium Benzoate,Potassium Sorbate, Benzyl Alcohol, Tocopherol, Tartaric Acid, Citric Acid, Phenoxyethanol, Geraniol*, Limonene*, Linalyl Acetate*, Linalool*. *natural component of essential oils

No sulfates, silicones, parabens, drying alcohols, artificial colours or fragrancing.
✅ CGM friendly.

Curated Routines

The Complete Strengthening Bundle

£71 £89

Save 20%

The Strengthening Wash Day Duo

£28 £32

Save 10%

I think the slip on the shampoo and conditioner is amazing and would highly recommend!

— Cheyenne D.

rooted in plants, backed by curl science • made in the uk • no artificial fragrance or colours • no sulphates or silicones

Benefits

Ingredients

Sustainability

Gently cleanses while caring for weak curls
Infused with plant-based proteins to support hair’s natural strength
Suitable for curls needing gentle strengthening care
Works on all curl types

Key Ingredients:

Baobab Oil

adds nourishment to hair to help reduce brittleness

Marula Oil

helps smoothen the hair strands to help reduce breakage

Unique Blend of Wheat, Soy & Corn Proteins

helps improve hair strength and support healthy hair growth

Broccoli Seed Oil

its unique fatty acids reinforce each strand, minimising breakage

Aloe Vera

provides hydration to hair

Full Ingredients List: + -

Aqua/Water/Eau, Cetearyl Alcohol, Oryza Sativa (Rice) Bran Oil, Olea Europaea (Olive) Fruit Oil, Polyglyceryl-3 Betainate Acetate, Sorbitol, Adansonia Digitata (Baobab) Seed Oil, Brassica Oleracea Italica (Broccoli) Seed Oil, Sclerocarya Birrea (Marula) Seed Oil, Behentrimonium Methosulfate, Behentrimonium Chloride, Aloe Barbadensis (Aloe Vera) Leaf Juice Powder, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Wheat Protein, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Cymbopogon Martini (Palmarosa) Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate,Sodium Benzoate,Potassium Sorbate, Benzyl Alcohol, Tocopherol, Tartaric Acid, Citric Acid, Phenoxyethanol, Geraniol*, Limonene*, Linalyl Acetate*, Linalool*. *natural component of essential oils

No sulfates, silicones, parabens, drying alcohols, artificial colours or fragrancing.
✅ CGM friendly.

How to use

Pro-Tip: Focus on the scalp to loosen dirt and build-up.

Step 1

Pump a generous amount of the cleanser into your palms.
Step 2

Massage it well into wet hair to create a lather.
Step 3

Allow your scalp to be cleansed first, ensuring dirt and build-up is removed.
Step 4

Rinse out thoroughly with warm water. For best results, follow up with the Baobab Marula Restorative Conditioner.

Would you recommend it to a friend?: Yes

Smells Amazing & Feels Good

I just bought this but already I felt a difference when I washed my hair. The shampoo smelled amazing and didn’t strip my hair or felt grainy. I love the conditioner as well it is very moisturizing and generous in the amount I get from a few pumps. I focused on my ends and was able to comb through it gently and with ease. After my wash, my hair felt soft and my curls looked more tight and moisturizing. Overall, I think I found my go to products for my curly hair and I love it.

Would you recommend it to a friend?: Yes

Great

Lovely shampoo, looking forward to using the rest of the range

Would you recommend it to a friend?: Yes

Flora & Curl Baobab Marula Restorative Shampoo and Bonding Mask

The products are absolutely brilliant! I can already see the difference in my previously thinning hair. The bonding mask is the only mask that I have come across in the market that has ever give me the same results as my previous professional salon style hair mask... but without the nasty silicones! So overall brilliant products.I have given 4 starts because delivery was much slower than expected - I paid for next day delivery but took 7 days for me to receive my products due to long dispatch times.

Would you recommend it to a friend?: Yes

Makes hair feel dry, so I follow it with a now l moisturizing shampoo before conditioner

Hi there,

Thank you for sharing your feedback. We’re sorry to hear that the Baobab Marula Restorative Shampoo left your hair feeling a little dry. We completely understand that everyone’s hair reacts differently, and it’s great that you’ve found a routine that works for you by following it with a moisturizing shampoo.

If you’d like, we’d be happy to offer some tips on how to get the best results from the Restorative Shampoo and pair it with other products for extra hydration. We’re always here to help!

Love,
Team Flora & Curl