Product Price Change

Updated: 13/11/24

Why We Increased Our Product Prices: A Message to Our Valued Customers

Recently, you may have noticed a change in the pricing of our products.

In particular, our Sweet Hibiscus Curl Volumizing Foam increased in size from 200ml to 300ml in November 2023 with our new and improved packaging and we maintained the same pricing for a year to support our customers. However, we have increased the pricing on this product to reflect its true value especially with the increased amount of product inside the bottle.

We want to take a moment to explain the reasons behind our price increases across the rest of our range, through the following explanation.

1. Rising Costs of Raw Materials

The beauty industry, like many others, has been significantly impacted by the rising costs of raw materials. Many of the key ingredients in our products are sourced globally, and recent disruptions in the supply chain, inflation, and changes in global markets have led to increased costs. From natural oils and botanical extracts to packaging materials, the prices of essential components have surged. While we’ve absorbed these cost increases for as long as possible, even after our rebrand in November, we’ve reached a point where we must adjust our prices to maintain the high standards of formulation and packaging quality we always strive to deliver to our customers.

2. Sustainable and Ethical Sourcing

We are deeply committed to sustainability and ethical sourcing. This means that we strive to source our ingredients from suppliers who adhere to fair trade practices and use environmentally responsible methods. Sourcing ingredients this way often comes at a premium. In addition, packaging our products in eco-friendly materials, such as recyclable and biodegradable options, increases production costs. However, we firmly believe that these efforts are worth the investment for the long-term health of our planet.

3. Investing in Product Innovation

Our commitment to bringing you innovative, effective, and safe beauty products is a core value. To continue improving and developing new formulas, we invest heavily in research and development (R&D). Whether we’re testing new ingredients, refining existing formulas, or ensuring that our products are both safe and effective, R&D is essential to maintaining the integrity of our brand. These efforts come at a cost, and as we continue to innovate and expand our product offerings, it’s necessary for us to reflect those investments in our prices.

4. Operational and Labour Costs

Like many businesses, we are also experiencing increased operational and labor costs. From higher wages to support those who help create, package, and distribute our products, to the costs of running a safe and efficient facility, these expenses have steadily risen. We believe in compensating our staff fairly and investing in their growth, as they play a key role in delivering a top-notch experience for our customers.

5. Maintaining Our Commitment to Quality

Quality has always been our top priority, and it’s something we will never compromise on. We’re proud to create products that you can trust to deliver results. To ensure this level of quality, we work with highly skilled professionals, use state-of-the-art production technology, and adhere to rigorous testing standards. Maintaining this standard of excellence, while also staying compliant with increasingly stringent regulations in the beauty industry, requires resources and ongoing investment.

6. Ensuring Long-Term Viability and Growth

In order for us to continue providing you with the best possible products and service, it’s crucial that we make adjustments to remain financially sustainable. By adjusting our prices, we’re not only securing the future of the company but also ensuring that we can continue to reinvest in what matters most: the products, services, and experiences that enhance your haircare routine.

What This Means for You

We completely understand that any price increase can be a concern, and we do not take these decisions lightly. Our goal is to ensure that every product you purchase deliver exceptional value. We remain committed to providing transparency about how we run our business and the reasons behind any changes. Despite the price adjustment, we will continue to offer special promotions and loyalty rewards to help you get the most out of your purchases.

We have chosen to implement this change during this period, because we can offer it during our holiday sales. Going forward, even with the new pricing, we are offering higher incentives on our bundled kits (our styling trios include a 20% saving, from 10% previously). We have also lowered our free shipping threshold during non-sale periods as of this publication. This means that many of our bundles kits will automatically receive free shipping which can be an added benefit for our customers, as we subsidize our shipping charges too. 

Thank you for your understanding and continued support. We are deeply grateful for the trust you place in us and for your support in our brand and our values, and we remain dedicated to helping your curls look and feel their absolute best with our high-quality, plant-powered natural haircare products.

If you have any questions or concerns about the price changes or how they may affect your orders, please feel free to reach out to our customer service team at hello@floracurl.com —we’re always here to help!

With gratitude,
The Team at Flora & Curl