The Biggest Key To Healthy Natural Hair: Moisture.

October 21, 2017

The Biggest Key To Healthy Natural Hair: Moisture.

One of the first things you learn about on the journey to natural hair is moisture. Moisture, moisture, moisture.

WHY IS MOISTURE KEY?

Moisture plays a big role in retaining length. With textured hair, sebum (our naturally produced scalp oil) has a hard time journeying down our strands, usually stopping nearer to our roots unlike straight hair where there are no curves along the strand.  This is why our ends tend to be the driest and also because they are the oldest part of our hair, they are more fragile.

Absorption of WATER by a strand increases its flexibility by allowing it to be manipulated without breaking. For best results, moisture-intensive products with natural oils should be applied regularly to help naturally dry textures maintain their moisture levels, and in effect, protect fragile ends so length can be retained. Protective styling using twists, braids, buns where the ends are tucked, especially during the winter seasons will protect the hair from dry air and breeze.

Water is what moisturises strands, but water alone is insufficient. Because of the evaporation that takes place our hair goes from soft, plump and supple to dry and crunchy.  A curly hair routine that has been known to help combat dry hair is the: LOC/LCO Method (click to learn more about this scientifically proven method). We are here to help you maintain a healthy routine. The key to maintaining moisturised hair is consistency.

Many women with textured hair suffer with dry hair problems...
Flora & Curl was the creation of this realisation.  I posted a question to my natural hair blog readers in which I asked ''what is your biggest hair issue?''. The predominant issue arising from the 300+ reactions to the question were highly relatable: dry hair. Dehydrated hair can lead to brittleness making strands more fragile than they already are, leading to tangles and ultimately breakage. Dry hair will tend to snap easily even with gentle force, therefore moisture is important even in a protective style. Many women continue to struggle with how to maintain moisture levels in their curly hair routines.

The common use of hard tap water can lead to build up. There are many hair products in the market for textured hair. However, from our research we discovered that many conventional products:

  • are highly water-based (the water simply evaporates off the hair cuticle)
  • are silicone based (silicone forms a coating and provides the illusion of moisture)
  • contain a lot of glycerine (of which too much can cause the reverse problem)
  • contain highly processed, cheap oils such as mineral oil (that form a coating)
  • contain alot of un-necessaries (which turn into buildup & become counter-intuitive)

Nature is the ultimate hydrator
Studies have found that the textured haircare market is more likely to contain harsh and counter-intuitive ingredients. Mineral oil is an example, a waste product extracted from crude oil remains one of the most common haircare ingredient. It sits on the hair without providing any functional abilities.

We created Flora & Curl, because I felt that there was a gap in the market for truly natural haircare products for women with naturally dry textured hair. I found that the natural brands available at the time didn’t do enough to maximise hydration for my own dry, highly textured hair. The natural brands that I’d experienced simply weren’t hydrating enough. So I invested a lot of time and care in creating potent, truly natural formulas. 'Flora' means native and original plant life. For us it means back to the beginnings. Simply put, our natural hair deserves care the way nature intended and nature is the ultimate hydrator. 

Naturally yours,

Team Flora & Curl




Leave a comment

Comments will be approved before showing up.


More Posts

Nicole Kidman Shares Her Secret To Bringing Back Her Natural Curls
Nicole Kidman Shares Her Secret To Bringing Back Her Natural Curls

October 06, 2021

In the early days of Kidman's career, she boasted her naturally curly locks. As she became more pertinent in the film industry and the Hollywood scene, she seemed to have shied away from her beautiful curls. Kidman is now on a journey to bringing those curls back after years of straightening and chemically dyeing her hair.

Continue Reading

5 Easy Tips To Tackle Seasonal Hair Fall
5 Easy Tips To Tackle Seasonal Hair Fall

October 01, 2021

As the cooler weather makes a move and dominates its season, our hair and scalp feel the effects of the weather too. From the drier and cooler air, we can expect seasonal hair loss and/or shedding.

Continue Reading

World Afro Day: 5 Tips To Care For Your Fro
World Afro Day: 5 Tips To Care For Your Fro

September 14, 2021

Our fro’s are the crowns that we never take off. So to celebrate World Afro Day, we share with you a few tips on how to help keep your fros healthy and moisturised in all its glory. 

Continue Reading