Shop by Curl Concern
Shop by Product Type
More Ways To Shop
Your hair needs moisture to retain elasticity, otherwise it will break off. Keeping your hair soft, supple and moisturised is needed for when doing any type of manipulation such as detangling or styling. Although moisture is needed to help retain length and strength, it is possible to have too much moisture. You may be moisturising too much throughout the week, applying too much product and always using a moisturising deep conditioner every wash day to name a few. This is called Moisture Overload, which in turn can lead to breakage and split ends.
Protein Overload is when there is too much protein being applied to the hair. Our tresses are made up of 80% - 90% protein: Keratin to be exact. Although our hair is made up of protein, protein treatments are necessary to prevent any damage and making our hair stay structured in a more healthy way. Our hair tends to lose its strength from processes such as styling, perms/relaxers, hair dying and manipulation. A lot of this loss is from the cuticle. If the cuticle structure around our hair is not strong enough then it won't help to protect our hair. The healthier your cuticles are, the more resilient your hair will be from styling and heat etc. Having protein overload can tend to make our tresses stiff and dry. Doing protein treatments help to reinforce strength into the hair.
An easy way to tell the difference is by doing the hair strand test. Whether you have used a sulphate or sulphate free shampoo, you can take this simple test after freshly washing your tresses to see exactly what your hair needs.
