Welcome to Flora & Curl. We create plant-powered curl care products that respond to the basic needs of your curls.

Our mission is to simplify your curly hair routine. No longer should complicated curl routines be a norm. We believe that curl care should be easy, accessible, effective and enjoyable. Backed by science, and rooted in plants — our streamlined range of curl care products are made with potency using high-quality, plant-powered and hydrating ingredients.

Simplify your natural hair journey with great quality ingredients — and achieve your healthiest curls, ever.

Natural Health Beauty Awards 2021

We are thrilled to announce our recent awards! Our Sweet Hibiscus Curl Volumizing Foam has won Best Curly Hair Product by the Natural Health Beauty Awards! We are so incredibly honoured, and can't thank our customers enough. In addition to this, our Twist & Braid Cream has been commended as the Best Afro Hair Product.