meet your curl goals, naturally

We create plant-powered haircare products that respond to the basic needs of your curls.

Our mission is to simplify your curl routine and save you more time taking care of your crown. No longer should complicated curl routines be a norm. We believe that curl care should be easy, accessible, effective and enjoyable. Plus, our products arrive to your door in planet-friendly shipping boxes.

Discover our low-plastic, eco-friendly range of curl care products, that are made for all curl types.

caring for your curls,

caring for the planet

<p>simple</p><p>routines</p>

simple

routines

<p>time-saving<br/>routines</p>

time-saving
routines

<p>made for <br/>all curl types</p>

made for
all curl types

<p>100% natural <br/>fragrances</p>

100% natural
fragrances

<p>plant-powered <br/>ingredients</p>

plant-powered
ingredients

<p>100% recyclable<br/>shipping boxes</p>

100% recyclable
shipping boxes

<p>planting trees </p><p>to support reforestation</p>

planting trees

to support reforestation

<p>up to 70%<br/>plastic-free packaging</p>

up to 70%
plastic-free packaging

• plant powered ingredients • sensorial ingredients • time-saving routines

Meet our premium scalp care range that is formulated to support a healthier scalp.

Meet our premium scalp care range that is formulated to support a healthier scalp.

Key Ingredients

Coconut Oil

promotes softness

Eucalyptus, Peppermint & Lavender Oils

deliver a refreshing boost that leaves hair feeling cool, clean and energised.

Bentonite Clay

naturally draws out build-up and excess oil for a fresh, clean feel.

Rhassoul Clay

gently cleanses while helping hair feel soft and manageable.

Aloe Vera

provides hydration to hair

Chamomile Oil

restores vibrancy

founder's story

founder's story

It all started for me when I made the decision to stop straightening my hair and embrace my natural hair texture. I didn't know where to start and I felt overwhelmed about where to begin in my healthy hair journey.

I created Flora & Curl to streamline my haircare routine and to make it more enjoyable!

— Rose 
Founder and CEO
Flora & Curl

Let our amazing customers take you on a journey of their hair transformations 🌿