Our mission is to simplify your curl routine 👋🏽
Discover plant-powered haircare essentials, designed to give your curls, waves, and coils exactly what they need — without the fuss.
Say hello to effortless curl care, made for all curl types 💚
Why? Because we believe that your routine doesn’t need to be complicated. Curl care should be simple and enjoyable.
And because caring for your curls can be caring for the planet, every order ships in fully recyclable packaging using our aluminum bottles.
Caring for your curls, caring for the planet.
simple
routines
time-saving
routines
made for
all curl types
100% natural
fragrances
plant-powered
ingredients
100% recyclable
shipping boxes
planting trees
to support reforestation
up to 70%
plastic-free packaging
Our Bestsellers
my story
Our Founder's Story
It all started for me when I made the decision to stop straightening my hair and embrace my natural hair texture. I didn't know where to start and I felt overwhelmed about where to begin in my healthy hair journey.
I created Flora & Curl to streamline my haircare routine and to make it more enjoyable!
— Rose
Founder and CEO
Flora & Curl
Customer Hair Stories
Let our amazing customers take you on a journey of their hair transformations 🌿
