meet your curl goals,
naturally 🌿
We create plant-powered haircare products that respond to the basic needs of your curls.
Our mission is to simplify your curl routine and save you more time taking care of your crown. No longer should complicated curl routines be a norm. We believe that curl care should be easy, accessible, effective and enjoyable. Plus, our products arrive to your door in planet-friendly shipping boxes.
Discover our low-plastic, eco-friendly range of curl care products, that are made for all curl types.
caring for your curls,
caring for the planet.
simple
routines
time-saving
routines
made for
all curl types
100% natural
fragrances
plant-powered
ingredients
100% recyclable
shipping boxes
planting trees
to support reforestation
up to 70%
plastic-free packaging
our best sellers
Real Results, Before & After
Be inspired by more stories from our customers 🌿
founder's story
It all started for me when I made the decision to stop straightening my hair and embrace my natural hair texture. I didn't know where to start and I felt overwhelmed about where to begin in my healthy hair journey.
I created Flora & Curl to streamline my haircare routine and to make it more enjoyable!
— Rose
Founder and CEO
Flora & Curl
