• 15% off with code 'HOLIDAY15'
  • Curl activating lotion from Flora & Curl. Curl activating lotion from Flora & Curl.
  • Curl cream to activate your curl pattern from Flora & Curl. Curl cream to activate your curl pattern from Flora & Curl.
  • Activating curl cream from Flora & Curl. Activating curl cream from Flora & Curl.
  • Hair stylers for textured hair from Flora & Curl. Hair stylers for textured hair from Flora & Curl.
  • Plant powered haircare from Flora & Curl. Plant powered haircare from Flora & Curl.
  • Curl activating lotion from Flora & Curl. Curl activating lotion from Flora & Curl.
  • Curl cream to activate your curl pattern from Flora & Curl. Curl cream to activate your curl pattern from Flora & Curl.
  • Activating curl cream from Flora & Curl. Activating curl cream from Flora & Curl.
  • Hair stylers for textured hair from Flora & Curl. Hair stylers for textured hair from Flora & Curl.
  • Plant powered haircare from Flora & Curl. Plant powered haircare from Flora & Curl.

Why did I wait so long? This product is wonderful. The smell is great, the slip is fantastic. It coats each strand beautifully. A total must try.

— Lisa Y.

Sweet Hibiscus Curl Activating Lotion

£18

300ml

  • Never run out of product, plus:

    ✔️ Skip, pause and cancel at anytime

    📦 Free UK shipping on all subscriptions

    💰 Earn rewards for your loyalty with points from every shipment to use toward future shipments

Size:

This botanically packed curl activator cream formulated to activate your curl shape, and reveal your pattern without any crunch. It is a frizz-combating formula, and glides smoothly, nourishing enough to add body and shine.

Perfect for your wash & go's, twist outs and braid outs, this curl essential delivers instant curl enhancement, leaving coily and curly styles smooth and bouncy with immense shine and soft hold.

Benefits
Ingredients
Sustainability
  • Seamless glides onto hair to enhance your unique curl pattern
  • Zero crunchiness to deliver a soft and touchable finish
  • Frizz combating-formula: Say goodbye to frizz! Our formula minimizes frizz, ensuring that your defined styles stay intact and maintain their sleek appearance for an extended period
  • Provides moisture to your hair, ensuring it remains well-hydrated throughout the week

Key Ingredients:

Sweet Almond Oil

adds shine

Burdock Root Extract

softens & smoothens hair and soothes dry scalp

Soy Protein

provides nourishment

Hibiscus Flower Extract

strengthens hair follicles

Coconut Oil

promotes softness

Full Ingredients List: + -

Aqua/Water/Eau, Cocos Nucifera (Coconut) Oil, Behentrimonium Methosulfate, Cetyl Alcohol, Cetearyl Alcohol, Hydroxypropyltrimonium Honey, Butyrospermum Parkii (Shea) Butter, Hydrolyzed Soy Protein, Sorbic Acid, Sodium Benzoate, Panthenol, Potassium Sorbate, Nelumbo Nucifera (Lotus) Flower Extract, Arctium Lappa (Burdock) Root Extract, Hibiscus Sabdariffa (Hibiscus) Flower Extract, Hydrolyzed Wheat Protein, Benzyl Alcohol, Butylene Glycol, Citric Acid, Olea Europaea (Olive) Fruit Oil, Ricinus Communis (Castor) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Anuus Seed (Sunflower) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Pelargonium Graveolens (Geranium) Flower Oil, Citrus Limon (Lemon) Peel Oil, Citric Acid, Tocopherol, Citral*, Citronellol*, Limonene*, Linalool*, Geraniol*
*natural component of essential oils

  • No sulfates, silicones, parabens, drying alcohols, artificial colours or fragrancing.
  • ✅ CGM friendly.

Good to know:

infinitely recyclable aluminium bottle
up to 70% plastic free packaging
100% recyclable shipping boxes
100% natural fragrances
plant powered ingredients

Learn about our sustainability

Shipping & Returns

Shipping & Returns Pop-up

Shipping 

United Kingdom 
Standard shipping is FREE for all orders over £40 or a flat rate of £3.50 (2-3 working days). Next working day delivery is available for £6.50 if you order before 12pm on the day before. 

Europe 
Shipping starts from €8.95 and is FREE on all orders over €75 (10-15 working days).

Rest of the world
Go to checkout to view the localised rates to your destination (10-25 working days).

Returns 

Love it, or your money back!

All orders are backed by our 30 day curl satisfaction guarantee.If you're not happy with your purchase within 30 days of receiving it, you may return your item for a refund. No questions asked! We are confident in the results of our products and stand behind them – and we certainly want you to be satisfied. If you have need product support, simply e-mail us at hello@floracurl.com.

Learn more on our Shipping & Returns page.

Please note: we are closed for the holidays from Tuesday 24/12/24 - Wednesday 01/01/25. Your order will be processed on our return. Have a wonderful holiday!

Curated Routines

The Coily Hair Styling Kit

£43 £54
  • Save 20%

The Curly Hair Styling Kit

£45 £58
  • Save 20%

The Wavy Hair Styling Kit

£45 £58
  • Save 20%

Why did I wait so long? This product is wonderful. The smell is great, the slip is fantastic. It coats each strand beautifully. A total must try.

— Lisa Y.

rooted in plants, backed by curl science • made in the uk • no artificial fragrance or colours • no sulphates or silicones

Flora & Curl
Benefits
Ingredients
Sustainability
  • Seamless glides onto hair to enhance your unique curl pattern
  • Zero crunchiness to deliver a soft and touchable finish
  • Frizz combating-formula: Say goodbye to frizz! Our formula minimizes frizz, ensuring that your defined styles stay intact and maintain their sleek appearance for an extended period
  • Provides moisture to your hair, ensuring it remains well-hydrated throughout the week

Key Ingredients:

Sweet Almond Oil

adds shine

Burdock Root Extract

softens & smoothens hair and soothes dry scalp

Soy Protein

provides nourishment

Hibiscus Flower Extract

strengthens hair follicles

Coconut Oil

promotes softness

Full Ingredients List: + -

Aqua/Water/Eau, Cocos Nucifera (Coconut) Oil, Behentrimonium Methosulfate, Cetyl Alcohol, Cetearyl Alcohol, Hydroxypropyltrimonium Honey, Butyrospermum Parkii (Shea) Butter, Hydrolyzed Soy Protein, Sorbic Acid, Sodium Benzoate, Panthenol, Potassium Sorbate, Nelumbo Nucifera (Lotus) Flower Extract, Arctium Lappa (Burdock) Root Extract, Hibiscus Sabdariffa (Hibiscus) Flower Extract, Hydrolyzed Wheat Protein, Benzyl Alcohol, Butylene Glycol, Citric Acid, Olea Europaea (Olive) Fruit Oil, Ricinus Communis (Castor) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Anuus Seed (Sunflower) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Pelargonium Graveolens (Geranium) Flower Oil, Citrus Limon (Lemon) Peel Oil, Citric Acid, Tocopherol, Citral*, Citronellol*, Limonene*, Linalool*, Geraniol*
*natural component of essential oils

  • No sulfates, silicones, parabens, drying alcohols, artificial colours or fragrancing.
  • ✅ CGM friendly.

Good to know:

infinitely recyclable aluminium bottle
up to 70% plastic free packaging
100% recyclable shipping boxes
100% natural fragrances
plant powered ingredients

Learn about our sustainability

Directions

Pro-Tip: Scrunch your curls, or finger coil your curls to support curl definition and shape formation.

  • Directions

    Step 1

    Pump a generous amount into your palms.

  • Directions

    Step 2

    Distribute it evenly on wet or damp hair, from root to tip using a comb or your fingers, and allow hair to air dry.

  • Directions

    Step 3

    This moisturising blend is great for priming your curl pattern to be styled or simply to re-activate your curls during the week.

  • Directions

    Step 4

    Works wonderfully as a moisturising and setting primer before applying the Sweet Hibiscus Curl Defining Gel.

Real results, before & after

  • Real results, before & after
    Before
  • Real results, before & after
    After
  • Real results, before & after
    Before
  • Real results, before & after
    After
  • Real results, before & after
    Before
  • Real results, before & after
    After
  • Real results, before & after
    Before
  • Real results, before & after
    After
  • Real results, before & after
    Before
  • Real results, before & after
    After
  • Real results, before & after
    Before
  • Real results, before & after
    After
  • Real results, before & after
    Before
  • Real results, before & after
    After
  • Real results, before & after
    Before
  • Real results, before & after
    After
  • Real results, before & after
    Before
  • Real results, before & after
    After
  • Real results, before & after
    Before
  • Real results, before & after
    After
  • Real results, before & after
    Before
  • Real results, before & after
    After

Love it, or it's free: 30 Day Money Back Guarantee •

Customer Reviews

Based on 883 reviews
80%
(710)
11%
(94)
3%
(30)
2%
(20)
3%
(29)
L
Lindsey B.
Would you recommend it to a friend?: Yes
Love!

I love these products. My curls are healthy and bouncy!

User picture User picture
A
Anonymous
Would you recommend it to a friend?: Yes
Amazing

Amazing

M
Miriam F.
Would you recommend it to a friend?: Yes
Gosh darn it, this is good

Screw you, Flora and Curl, for making a product that works better than anything else I’ve ever tried. My hair perks up so well with this curl activating lotion, and then adding the foam and gel makes it picture-perfect every time. I was REALLY hoping a common, easy to get drugstore product would do this, but alas. I am forced to buy this amazing stuff from England. Five stars, easy. I want to buy it by the gallon.

H
Helen G.
Would you recommend it to a friend?: Yes

I absolutely love this product and my curls do too! I’ve always needed some sort of leave in product on damp hair and this just seems to make my curls bouncy and hydrated with absolutely no weight whatsoever. Helps that the products look fab in the bathroom too!!

L
Leigh H.
Would you recommend it to a friend?: Yes
LOVE LOVE LOVE

Finally -- its taken me years to find the perfect curl concoction that doesnt frizz and last multiple days. My old mousse was reformulated and stopped working. Since then, I've tried it all -- curlWOW, Prose, Olaplex, (which I actually like), ALL the over the counter stuff -- with no success. UNTIL Flora & Curl. THANK YOU and please never change.

K
Kristi W.
Would you recommend it to a friend?: Yes
LOVE THIS PRODUCT!

The only products I'll ever use on my curls. I've tried so many, and this is the one for me!!

123

Shop more of the range

View Collection

Close

Shopping Bag

:

You may also like

Your bag is currently empty.

Subtotal

Checkout
Voucher codes are applied at checkout