Published: 27/07/26

Why We Increased Our Product Prices: A Message to Our Valued Customers

Recently, you may have noticed a change in the pricing of our products.

We want to take a moment to explain the reasons behind our price increases across the rest of our range, through the following explanation.

1. Rising Costs of Production

The beauty industry, like many others, has been significantly impacted by the rising costs of raw materials. Many of the key ingredients in our products are sourced globally, and recent disruptions in the supply chain, inflation, and changes in global markets have led to increased costs. From natural oils and botanical extracts to packaging materials, the prices of essential components have surged. While we’ve absorbed these cost increases for as long as possible, we’ve reached a point where we must adjust our prices to maintain the high standards of formulation and packaging quality we always strive to deliver to our customers.

2. Investing in Product Innovation

Our commitment to bringing you innovative, effective, and safe beauty products is a core value. To continue improving and developing new formulas, we invest heavily in research and development (R&D). Whether we’re testing new ingredients, refining existing formulas, or ensuring that our products are both safe and effective, R&D is essential to maintaining the integrity of our brand. These efforts come at a cost, and as we continue to innovate and expand our product offerings, it’s necessary for us to reflect those investments in our prices.

3. Maintaining Our Commitment to Quality

Quality has always been our top priority, and it’s something we will never compromise on. We’re proud to create products that you can trust to deliver results. To ensure this level of quality, we work with highly skilled professionals, use state-of-the-art production technology, and adhere to rigorous testing standards. Maintaining this standard of excellence, while also staying compliant with increasingly stringent regulations in the beauty industry, requires resources and ongoing investment.

What This Means for You

We completely understand that any price increase can be a concern, and we do not take these decisions lightly. Our goal is to ensure that every product you purchase delivers exceptional value. We remain committed to providing transparency about how we run our business and the reasons behind any changes. Despite the price adjustment, we will continue to offer special promotions and loyalty rewards to help you get the most out of your purchases.

We have increased the incentives on our kits (our styling trios include a 20% saving, increased from 10% previously). We have also lowered our free UK shipping threshold from £40 to £30. This means that many of our kits will automatically be rewarded with free shipping which can be an added benefit for our customers, as we already subsidise your shipping costs too. 

We just want to say a thank you for your understanding and continued support. We have grown into a sustainable and innovative brand we look forward to launching new products listening to your needs. We are deeply grateful for the trust you place in us and for your support in our brand and our values, and we remain dedicated to helping your curls look and feel their absolute best with our high-quality, plant-powered natural haircare products.

If you have any questions or concerns about the price changes or how they may affect your orders, please feel free to reach out to our customer service team at hello@floracurl.co.uk — we are always here to help!

With gratitude,
The team at Flora & Curl