Meet Your Curl Goals, Naturally.

natural hair care, made simple.

Flora & Curl is designed to simplify your daily curl care routine, whether you are a newly natural or long-time natural. Through our knowledge of curl science and our understanding of the importance of hydration, we have created recipes that effectively respond to the needs of your hair — to hydrate, protect, style and soothe your curls. Discover our range of plant-powered haircare products, created to nourish all curl types (curls, kinks and coils). 


Here is a step-by-step full range guide, to get you started on the journey toward healthier and nourished curls. We recommend experimenting with the frequency that works for your curls.