Meet Your Hair Goals

textured hair care, made simple.

Flora & Curl is designed to simplify your daily curl care routine, whether you are a newly natural or long-time natural. Through our knowledge of curl science and the importance of hydration, we have created recipes that effectively respond to the needs of your hair — to hydrate, protect, style and soothe your curls. Discover our range of plant-powered haircare products, created to nourish all curl types (curls, kinks and coils). Haircare is selfcare to us, and we believe that your haircare should smell and make you feel amazing!


Here is a step-by-step full range guide, to get you started on the journey toward healthier and nourished curls. Experiment with the frequency that works for your hair, based on our recommended curl care routine below.