Meet your curl goals, naturally.

natural routine for waves, curls and coils

Flora & Curl is designed to simplify your daily curl care routine, whether you are a newly natural or long-time natural. Through our knowledge of curl science and our understanding of the importance of hydration, we have created recipes that effectively respond to the needs of your hair — to hydrate, protect, style and soothe your curls. Discover our range of plant-powered haircare products, created to nourish all curl types (curls, kinks and coils). 

The Flora & Curl Routine

The Flora & Curl Routine

Discover Each Collection