Plant Powered Care for Textured Hair

Flora is the Latin word for plant life. We are passionate about creating truly natural, botanical haircare solutions to nourish, hydrate, soothe and protect all curl types. 

We combine nature's most active botanical ingredients such as Aloe, Honey, Rose water, Pro Vitamin B, Lavender, Calendula, Jasmine and Siberian Ginseng to create moisturising and nourishing food for dry textured hair; where a little goes a long way, and less means more. 

Through clean, thoughtful formulas, we believe that simple is the way to healthy strands. 

Say goodbye to complicated routines and labels and hello to haircare that effectively responds to the needs of your curls and hair goal.

Hair Butter

Plant Powered Hydration

Harsh, harmful and barrier-forming ingredients found in conventional haircare products can disrupt the natural balance of our scalp and prevent vital moisture. Learn more about the ingredients we avoid here.

We are as thoughtful about the ingredients we leave out as the ones we put in.

Our customers benefit from
- High-performance natural ingredients: cold-pressed and nutrient-dense ingredients
- Raw and active botanicals with benefits for the scalp: scalp soothing floral and herbal extracts
- Clean and potent ingredients so every drop feeds your curls

Plant Powered Hydration

Scented With Nature's Essences

Flora & Curl's Eco-Friendly Ethos

Flora & Curl's Eco-Friendly Ethos

Packaged with Love
Packaging makes up a third of waste in the world. At Flora & Curl we believe in the importance of sustainability. We use eco-friendly packaging and delivery materials that are minimalistic, biodegradable, recyclable, and reusable. 

Flora & Fauna
Our formulas are cruelty-free and never tested on animals. 

Made Local
From concept to creation, every step of our product development process is in the UK. We don’t take shortcuts or compromise ingredients to save money. Local production ensures a hands-on approach and quality control throughout every stage as we develop exciting, effective products for you: our customers. We are taking steps to localise production and shipping where our demand is.


About the Founder

Flora & Curl was founded by Rose, who in her own words wanted to create haircare that feels like selfcare.

What is the concept behind Flora and Curl?

Going natural was such an emotional journey for me. There’s nothing like really embracing who you are, and wanting others to feel the same way too. I wanted to create not only a brand, but a journey. I wanted it to say ‘’Hey, I care for you, and I care about your hair and what goes into it. I understand your healthy hair journey.’’ I used my homemade creations because I enjoyed making recipes from scratch with various raw ingredients, but I also knew their benefits and versatility.
I wanted Flora & Curl to communicate the beauty of (our) nature. My natural hair reminds me of a beautiful flower. It’s delicate, but water it, feed it right and it will flourish. I read a poem that stated something along the lines of ‘’my hair grows upward toward the sun’’, and I felt incredibly inspired by the beauty of my hair. My vision is of the prettiest flowers/plants of the earth. Our natural hair is expressive and beautiful. I wanted to use products that would remind me of that everyday.

Learn more about Flora & Curl Products


Let Customers Speak For Us

464 reviews
Would you recommend it to a friend?: Yes
How long have you been natural for?: 5+ Years
Shampoo and claywash are great!

I really like the clay wash and shampoo. The detangler and oil I'm less convinced on. The detangler only because it doesn't have a nice smell. The oil I'm not really sure what it's supposed to do, every time I've used it it's made my hair a bit greasy. But I love the clay wash, that is an amazing product and the shampoo has a great lather and lovely smell to it!

Would you recommend it to a friend?: Yes
How long have you been natural for?: 0-1 Year
Natural leave in

Its smell like heaven. It gives me very moisturized hair.

Would you recommend it to a friend?: Yes
How long have you been natural for?: 0-1 Year
Hydrating hair mist!

This is the best hair refresher I have used! Super lightweight, non-greasy, and adds a lot of hydration to dry curls to bring the bounce back. I like to spray it in my hair before putting on my silk scarf before going to bed. A little more spray in the morning and my curls look great! It also smells heavenly! I will definitely be buying this again!

Would you recommend it to a friend?: Yes
How long have you been natural for?: 5+ Years
Best leave in conditioner ever

Love it. Doesn't make your hair sticky or dirty. Its light and smells lush

Would you recommend it to a friend?: Yes
How long have you been natural for?: 0-1 Year
Good experience

very good: Detangler is good but the next day my hair is dehydrated. Shampoo (african) also dehydrates to some extent my hair.