I recently purchased this product from Ulta. I have waist length 2C to 3A curls (fine, but a ton of it) and do not color or process it it any way since I donate it every 5 years. I normally use BioSilk and it works really well, but I was in the mood to try something new and was drawn in by the Superfruit Hair Oil from Flora & Curl. I read the directions and applied the product after washing (with Kenra clarifying shampoo) and my normal (Biolage Hydrasource) conditioner while my hair was still damp. I squeezed the pump down once and a ton of product came out. So much so, that half of it dripped on my vanity. I was expecting it to be a bit thicker as an oil, but it is very watery and really runs when you get that much in your hand. Not thinking that was enough (or maybe since I lost so much while learning how much product one full pump lets out) I gingerly added a tiny bit more to my hand to make up for what I lost. Way. Too. Much. I applied it, starting at mid length and then working my way down, focusing on the ends, before using the residual amount left on my hands for the top 1/3 of my hair, especially on the drier layers near my face. About 4 hours later, at work, my hair was mostly dry, but I looked like a total greaseball. This product is clearly so amazing, that you need the tiniest amount (which I'm reading in other reviews now.) The bottle says:
"Warm oil between palms and apply unto damp hair to lock in moisture or..."
There is never a lick of information about how much should be used. It is always going to depend on your hair, but this pump dispenses way too much product at once and nothing in the directions suggest that a little goes a verrrry long way. I'd love to see a pump added that dispenses a smaller amount at a time or better yet, a dropper bottle so we can all control exactly how many drops we need for our hair.
The second time I used this product, I got it right, though it was tricky to do a half pump. My hair looked amazing all day, even when it was 93° and humid.
As far as the scent, I found that it had a citrusy smell first, but also had a bit of that 'rancid oil' smell upon further sniffs. It works so well though, that I can live with the smell.
Poor directions- a little goes a very long way, compared to other hair oils on the market. The directions should reflect this.
The pump blows (though it does lock, which is nice.) A dropper would be appreciated.
Worth every penny as a hair oil, considering how little you need and how gorgeous the ingredients and package are.
Note: I did not try this product as a hot oil, massage, or prepoo. However, the initial amount I used certainly would have qualified as such. ;)