Sweet Hibiscus Curl Activating Lotion


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A botanically packed curl activator styling cream f ormulated to activate your curl shape, and reveal your pattern without any crunch. It is a frizz-combating formula, and glides smoothly, nourishing enough to add body and shine.

Perfect for your wash & go's, twist outs and braid outs, this curl essential delivers instant curl enhancement, leaving coily and curly styles smooth and bouncy with immense shine and soft hold. 

  • Section hair, and apply curl activator to damp hair to encourage softer, defined curls or apply to hair during the week for a curl pick-me up. Use together with the Sweet Hibiscus Curl Defining Gel for extra definition.

Shipping & Returns ▼

United Kingdom Standard shipping is FREE on all orders over £35 or a flat rate of £3.95 (2-3 working days). Next working day delivery is available for £7.50 if you order before 12pm on the day before.

Europe Shipping starts from €6.95 (10-15 working days).

Rest of the World Go to checkout to view the localised rates to your destination (10-25 working days)

Returns Love it, or your money back! Learn more about our 30-Day Curl Satisfaction Guarantee. We are confident in the results of our products and stand behind them – and we want you to be satisfied. If you have any questions, simply e-mail us at

Learn more on our Shipping & Returns page.

Customer Reviews

Based on 489 reviews
Amanda S.
Would you recommend it to a friend?: Yes
Beautiful Curl Cream

Nice smelling cream, not too heavy. Worked wonderfully on my wavy hair.

Susan B.
Would you recommend it to a friend?: Yes
Smells divine

I love the smell of this product. I have the defining cream and gel. My hair is loose curls that become frizzy after a couple of days or in humidity. I seem to need a fair bit of product, but I do have quite thick hair. I use both and then scrunch and air dry, it's summer and quite hot, in colder weather I use a diffuser. Day one looks great, day two not too bad, starting to be a bit fluffy, by day four it's completely fluffy and needs doing again. I'm going to try the mousse and shampoo and see if that helps the curls style longer.

nikki l.
Would you recommend it to a friend?: Yes

Wish I'd found this year's ago, very happy with the product

Kay E.
Would you recommend it to a friend?: Yes
Sweet odour and easy product

This product is amazing. It has exceeded my expectations and I’m so glad I decided to try this out. Not only does it smell lush it’s so easy to use leaving your hair looking great with manageable curls. It dries lovely with no crunch or wet look just leaving the curls with a natural look. Combines massively positive with the defining gel.

Ruth W.
Would you recommend it to a friend?: Yes
Fabulous curls

Such a lovely light product to use, hair doesn’t feel sticky or weighed down and didn’t dry with a “crunchy” feel, leaves a lovely bouncy curl.

Would you recommend it to a friend?: Yes
Really good

Worked really well, tried it on clients in my salon.

Mary L.C.
Would you recommend it to a friend?: Yes

I love it Thankyou

Donna L.
Would you recommend it to a friend?: Yes
Love my curls

My favourite curl cream to use! Would highly recommend it to any curly girls starting out the curl journey! This product never lets me down.

Susan H.
Would you recommend it to a friend?: Yes
Love love love my curls

I love this stuff my hair has never felt so soft and my curls are more defined not frizzy I can’t recommend this enough, I’m in ❤️ with my curls.

Heather F.
Would you recommend it to a friend?: Yes
Curl Activating Cream

Amazing my hair feels soft and it really does activate my curls they have never looked better

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