The Biggest Key To Healthy Natural Hair: Moisture.

October 21, 2017 2 Comments

The Biggest Key To Healthy Natural Hair: Moisture.

One of the first things you learn about on the journey to natural hair is moisture. Moisture, moisture, moisture.

WHY IS MOISTURE KEY?

Moisture plays a big role in retaining length. With textured hair, sebum (our naturally produced scalp oil) has a hard time journeying down our strands, usually stopping nearer to our roots unlike straight hair where there are no curves along the strand.  This is why our ends tend to be the driest and also because they are the oldest part of our hair, they are more fragile.

Absorption of WATER by a strand increases its flexibility by allowing it to be manipulated without breaking. For best results, moisture-intensive products with natural oils should be applied regularly to help naturally dry textures maintain their moisture levels, and in effect, protect fragile ends so length can be retained. Protective styling using twists, braids, buns where the ends are tucked, especially during the winter seasons will protect the hair from dry air and breeze.

Water is what moisturises strands, but water alone is insufficient. Because of the evaporation that takes place our hair goes from soft, plump and supple to dry and crunchy.  A curly hair routine that has been known to help combat dry hair is the: LOC/LCO Method (click to learn more about this scientifically proven method). We are here to help you maintain a healthy routine. The key to maintaining moisturised hair is consistency.

Many women with textured hair suffer with dry hair problems...
Flora & Curl was the creation of this realisation.  I posted a question to my natural hair blog readers in which I asked ''what is your biggest hair issue?''. The predominant issue arising from the 300+ reactions to the question were highly relatable: dry hair. Dehydrated hair can lead to brittleness making strands more fragile than they already are, leading to tangles and ultimately breakage. Dry hair will tend to snap easily even with gentle force, therefore moisture is important even in a protective style. Many women continue to struggle with how to maintain moisture levels in their curly hair routines.

The common use of hard tap water can lead to build up. There are many hair products in the market for textured hair. However, from our research we discovered that many conventional products:

  • are highly water-based (the water simply evaporates off the hair cuticle)
  • are silicone based (silicone forms a coating and provides the illusion of moisture)
  • contain a lot of glycerine (of which too much can cause the reverse problem)
  • contain highly processed, cheap oils such as mineral oil (that form a coating)
  • contain alot of un-necessaries (which turn into buildup & become counter-intuitive)

Nature is the ultimate hydrator
Studies have found that the textured haircare market is more likely to contain harsh and counter-intuitive ingredients. Mineral oil is an example, a waste product extracted from crude oil remains one of the most common haircare ingredient. It sits on the hair without providing any functional abilities.

We created Flora & Curl, because I felt that there was a gap in the market for truly natural haircare products for women with naturally dry textured hair. I found that the natural brands available at the time didn’t do enough to maximise hydration for my own dry, highly textured hair. The natural brands that I’d experienced simply weren’t hydrating enough. So I invested a lot of time and care in creating potent, truly natural formulas. 'Flora' means native and original plant life. For us it means back to the beginnings. Simply put, our natural hair deserves care the way nature intended and nature is the ultimate hydrator. 




2 Responses

Adam
Adam

June 12, 2018

Great post! Thanks for sharing.
When Are You Too Old To Have Long Hair?

Florence
Florence

March 19, 2018

Informative post thank YOU!

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Would you recommend it to a friend?: Yes
How long have you been natural for?: 0-1 Year
Mini kit

I really love the leavein. My hair feels so soft but i still have the volume. I love the mist. I love the oil. I am really in love with the smell of all products. I also recieved a mini butter. The first time i used it my hair looks very good. Second and third time it didnt. Maybe i buy it because the product gives a lot of volume and soft hair. I like that combo! Maybe i need to use less or a different way. I also like it because i dont need a gel on top.
The clay i only use it one time en the shampoo i didnt use yet. But so far i like the clay to.

The packaging is soooo cute.

Would you recommend it to a friend?: Yes
How long have you been natural for?: 5+ Years
Moisture discovery kit

So very pleased with this purchase, the perfume is amazing, and the results are excellent .

Would you recommend it to a friend?: Yes
How long have you been natural for?: 0-1 Year
Mystical Mist

The hair mist is one of the best products i have tried, it makes my hair moist and super soft in the mornings when it is dry from the whole night

Would you recommend it to a friend?: Yes
How long have you been natural for?: 0-1 Year

I used this for my daughter's naturally curly hair, but also on my hair, which was chemically processed but now going back to my natural state. The product was immediately moisturising and hydrating, but without leaving a residue in the hair. Works well to protect the hair from heat styling as well, and smells wonderful.

Would you recommend it to a friend?: Yes
How long have you been natural for?: 0-1 Year
Delicious

So far so good. Used these products when i had my first curly cut. Purchased the travel bag to see if i liked them and i will be buying the full range when payday comes around. Love how easy the leave in conditioner is for my busy life.