The Inspiration: Flora & Curl

June 01, 2017

The Inspiration: Flora & Curl

Flora & Curl was born to cater to dry hair and to disrupt a textured haircare industry that is ruled by low-potency products and low-quality ingredients and fillers. Manufacturers are finding new ways to produce cheaply by using ultra refined and processed 'natural' ingredients in low quantities.

When I decided to return natural, I also decided that my hair would receive the best of what nature had to offer my scalp. I discovered that our scalp absorbs more than the skin, moreso at a faster rate. This encouraged me to begin experimenting with healthier, hair-loving alternatives for taking care of my hair starting with the ingredients I could find in my kitchen. I have always been inspired by the potent power of whole botanicals by experimenting with ingredients such as organic rose flower water, lavender water and jasmine oil, marshmallow root etc. I began researching how I could harness the power of botanicals to meet the basic needs of my naturally dry hair, which was moisture and hydration. 

Healthy Hair Begins With Moisture
I posted a question to my natural hair blog reader to discuss the biggest issue they continued to struggle with. The predominant issue arising from the 300+ reactions to the simple question were highly relatable: DRY HAIR. There are many hair products in the market for textured hair. However, from our research we discovered that many conventional products:

  • are highly water-based (the water simply evaporates off the hair cuticle)
  • are silicone based (silicone forms a coating and provides the illusion of moisture)
  • contain a lot of glycerine (of which too much can cause the reverse problem)
  • contain highly processed, cheap oils such as mineral oil (that form a coating)
  • contain alot of un-necessaries (which turn into buildup & become counter-intuitive)

Studies have found that the textured haircare market is more likely to contain hazardous and risk-posing ingredients in the beauty industry. Mineral oil, a waste product extracted from crude oil remains one of the most common haircare ingredient.

Nature is the ultimate hydrator
I started Flora & Curl, because I felt that there was a gap in the market, especially in the UK, for truly natural haircare products for women with naturally dry textured hair like mine. I wanted to create safe products with high quality botanical ingredients, as EU Regulations on cosmetic safety is the strictest in the world.

'Flora' means native and original plant life. For us it means back to the beginnings. Simply put, our natural hair deserves care the way nature intended and nature is the ultimate hydrator. 

At Flora & Curl, we believe that nature knows best, and we are transparent about wanting you to be able to understand what goes into your hair. The power to you.

FOUNDER'S VIDEO:

Love,

Rose | Founder & Maker




Leave a comment


More Insightful Articles

Hairstyles For Any Occasion
Hairstyles For Any Occasion

April 15, 2019 2 Comments

While straight hair is nice, our kinks, coils and curls take centre stage. Why not admire and show love to some of our favourite natural hairstyles that can be worn for any occasion.

Continue Reading

How To Have Curl Confidence
How To Have Curl Confidence

March 24, 2019

Allowing your natural curls to flourish with these 4 tips could really help increase your self-confidence.

Continue Reading

4 Tips to Help Retain Moisture This Spring/Summer
4 Tips to Help Retain Moisture This Spring/Summer

March 03, 2019

We share 4 tips that are bound to help your natural hair retain more moisture during the Spring and Summer months ahead. With the weather soon to change and the Spring and Summer months around the corner, our hair routines will become more care free, but just like Winter, the Spring and Summer sun can also be drying for our tresses. So retaining maximum moisture is key!

Continue Reading

★ REVIEWS

Let Customers Speak For Us

541 reviews
85%
(458)
9%
(49)
3%
(18)
2%
(10)
1%
(6)
Would you recommend it to a friend?: Yes
How long have you been natural for?: 0-1 Year

The Moisture Discovery Kit

Would you recommend it to a friend?: Yes
How long have you been natural for?: 0-1 Year
Good

Good a little truly goes a long way. Left my 1yoa daughters hair moisturized and fluffy!

Would you recommend it to a friend?: Yes
How long have you been natural for?: 0-1 Year
Amazing 😉

Worked well on my 1yoa daughter hair-made curls pop!

Would you recommend it to a friend?: Yes
How long have you been natural for?: 0-1 Year
An outstanding product

Great, I’m extremely happy with.

Would you recommend it to a friend?: Yes
How long have you been natural for?: 2-3 Years

The Moisture Discovery Kit