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April 15, 2018
Your hair needs moisture to retain elasticity, otherwise it will break off. Keeping your hair soft, supple and moist is needed for when doing any type of manipulation. For example: detangling or styling etc. Water being the only true moisturiser. Although moisture is needed to help retain length and strength, it is possible to have too much moisture. You may be moisturising too much throughout the week, applying too much product and always using a moisturising deep conditioner every wash day to name a few. This is called Moisture Overload, which in turn can lead to breakage and split ends.
Protein Overload is when there is too much protein being applied to the hair. Our tresses are made up of 80% - 90% protein, Keratin to be exact. Although our hair is made up of protein, protein treatments are necessary to prevent any damage and making our hair stay structured in a more healthy way. Our hair tends to lose its strength from processes such as styling, perms/relaxers, hair dying and manipulation. A lot of this loss is from the cuticle. If the cuticle structure around our hair is not strong enough then it won't help to protect our hair. The healthier your cuticles are, the more resilient your hair will be from styling and heat etc. Having protein overload can tend to make our tresses stiff and dry. Doing protein treatments help to reinforce strength into the hair.
An easy way to tell the difference is by doing the hair strand test. Whether you have used a sulphate or sulphate free shampoo, you can take this simple test after freshly washing your tresses to see exactly what your hair needs.
April 25, 2019
Thank you very much for the info, please can you elaborate more in terms of percentage of either how much protein or moisture is needed.
August 29, 2019
August 06, 2019
We are so excited to announce the launch of 4 brand new products, which we’re so thrilled for your gorgeous curls to try and undoubtedly fall in love with wash-after-wash.
August 02, 2019
Most of us spend our time searching for our holy grail product—the one that will give us shiny, frizz free curls. And while hair products that are free of sulfates and silicones but nutrient packed ARE important, even more important to our hair health are the foods we consume!
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