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August 25, 2017
THE SECRET TO LONG-LASTING MOISTURISED HAIR, IS ACTUALLY NOT A SECRET, IT'S SCIENCE.Did you know that Flora & Curl was born after our founder posed a question to the 3,600+ followers of her hair blog asking them their biggest hair concern was? The number one textured hair issue from 300+ responses: DRY HAIR! In addition to this, many women expressed how they did not have enough time to dedicate to daily maintenance of their tresses. So what is this routine Flora & Curl loves? We stand by the L.O.C/L.C.O Method! The routine every curly girl struggling with dry, brittle, dehydrated and dull strands should know.
What sets the LOC method apart from other methods is the layering of products in a specific order to maximise moisture retention. Both oil and butter are praised for their ability to create a layer along the hair shaft that helps to prevent water from being evaporated and lost into the atmosphere, thus helping the hair to stay moisturised for as long as 2-3 days before reapplication is necessary.
The difference between the LOC method and the LCO method is simple and has to do with whether the oil or the butter comes first:
Simply try both orders to see what your hair prefers best!
August 29, 2019
August 06, 2019
We are so excited to announce the launch of 4 brand new products, which we’re so thrilled for your gorgeous curls to try and undoubtedly fall in love with wash-after-wash.
August 02, 2019
Most of us spend our time searching for our holy grail product—the one that will give us shiny, frizz free curls. And while hair products that are free of sulfates and silicones but nutrient packed ARE important, even more important to our hair health are the foods we consume!
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