Customer Curl Journeys

There’s nothing like embracing your curls in full. We are starting a movement on curl positivity, where what matters is the love that you have for your natural hair. Read inspiring stories from Flora & Curl customers about their curl transformation journey. They share what inspired them, the lessons and stories behind their natural hair. They also share how they have cared for their natural curls with the help of Flora & Curl.

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"I’m learning to love my natural hair for every wave & wonky curl."

Meet Kimmie the curly from Phoenix, US! Kimmie "spent my [her] whole life hating my [her] hair," but now celebrates her gorgeous chocolate curly locks! Just look at how healthy and alive her curls look! 

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"I feel happy and proud of my beautiful hair."

Meet Paula from the beautiful Mediterranean island. Paula shares her curl journey with us from when she was a teen up to now. And we've just got to say that we're so proud of you, Paula!

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"I am happy to have found the curly community and all the helpful advice."

Meet Sandra from Nuremberg, Germany! Sandra discovered her curls through undergoing chemotherapy sessions and has a new-found love for her wonderful loops of curly joy! Notice how bouncy they look?!


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"My scalp has gotten very soft and healthy after only one use."

Meet Sepideh, currently residing in beautiful Dubai! Sepideh hadn't always loved her curls, and when she tried to, she was greeted with a sore and itchy scalp from experimenting with harsh bleaches. She now has gorgeous curls and a healthy scalp, here's how she did it!

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"I tried to be the thin girl with straight hair I thought I was meant to be. But it never made me happy."

Meet Chantell from LA! She had noticed the biased beauty ideals where she lives and dared to break the mould by being true to herself. A great journey about self love and appreciation. 

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"I can finally say that I have found a brand which has helped me fix my curly-haired problems."

Meet Diksha from the UAEShe is sharing how she went from "hating" her hair due to the frizz and rough texture, to now loving and looking after her curls with only the best products and clean regimens for healthy, hydrated hair!

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"Don't give up on your natural curls! The start is never easy but it gets better over time!"

Michelle from Germany is sharing her wavy curl journey with you! Michelle has since learnt so much from the curly community and has finally found lightweight products that have helped embrace her natural curl pattern and restore her curl confidence! Not to mention, her scalp is also feeling the great effects of our bespoke botanical recipes. 

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"I now have actual curls and ringlets, plus my hair feels so much healthier!"

Meet Mae from South Wales! Mae is sharing her curl journey with you to help you return natural with a much needed inspirational push! From religiously dying her hair, to finding out that she had waves, Mae discovers the curly girl realm and becomes consumed in all things natural to help return natural!

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"I decided to do the big chop and that was one of the greatest days of my life!"

Meet Amber from Edwardsville, IL (USA)! Amber has been natural for 7 years and is flaunting her fabulous coils. But before those 7 years, Amber was constantly relaxing her hair and experiencing major breakage. That's when she realised it was time to return natural and have a big chop!