Customer Curl Journeys

Read the stories from Flora & Curl customers about their curl transformation journey as they share what inspired them to embrace their curls and the lessons learned along their journeys. They also share how they have cared for their natural curls with the help of Flora & Curl.

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"It took me a long time to decide enough was enough! I started to appreciate how much versatility was possible."

Meet Marylyn! Soon-to-be Mum and children's doctor. Marylyn shares how she stopped relaxing her hair after 20+ years of wearing her hair straight. A huge turning point for sure. Kudos to you, curlfriend. 

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"I began to realise just how lucky I was to have the hair that I do."

Lucia decided to treat her curls right after ditching the harsh colour treatments, keeping up with trims and gaining an understanding about her curls! 

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"...My hair blossomed. Spirals began springing up like buds in the Spring."

Meet Jennifer! Wavy girl from Hamilton, Canada always loved curls! However, she found it hard to encourage more curl definition in her waves. Now? Her curl definition is better than ever and her curl confidence is at an all time high!

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"I’ve loved my natural kinky hair since and have been completely natural for 4 years!"

Christelle takes us through her journey of returning natural, ditching the harsh chemicals from relaxers and really honing in on the importance of scalp care!

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"In my culture, curly hair is considered to be bad... I had to push through a lot of battles with my family."

With disapproving peers and the love for the flat-iron, Isamar finally lets her curls blossom. Remember, you do what you've got to do for you. If that's to hurt people in the process of returning natural, that is not your fault! Be YOU.

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"People say what they want regardless, so embrace your curls and take pride in it."

As a result of being bullied for her curl type and frizz, Shruti would cry herself to sleep as part of her night time routine. Now? She's proud of her curls and has learnt so much along the way - let's take a look at how she persevered.

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"I never left the house feeling happy with my appearance... Now I have fallen in love with my natural curls."

From never leaving the house feeling happy with her appearance, Poppy's confidence finally shone through when she accepted her natural curl pattern. Definitely an inspirational story if you need a kick-start to returning natural.

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"My curls were dull and didn't last very long before using F&C products!"

Ellie found it hard finding the right products to help with her transition, but now she has her go-to's at the ready and is learning more about her natural curls! 

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"I feel so much more confident in myself now that my hair looks great and is really healthy!"

...2 years down the line and Isabelle's natural curl pattern has returned and styling with heat is a major no-no! Just what we love to hear!