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December 20, 2017
Before I launched Flora & Curl Haircare, I shared DIY haircare and body care recipe tutorials on Youtube. I felt that I wanted to make a difference with a ’scalp-first’ type philosophy of haircare products, that were not watered down by fillers that would clog the scalp, low-quality ingredients that did not provide results and harsh substances that proved even more harmful. We initially set out to produce the products so that they could be truly natural and ''affordable’’.
Unfortunately, we had high (but great!) ambitions and had come to realise that we couldn't compete with larger companies that are able to produce 10,000 units a day and sell for less.
In just the last year, the overall cost of these natural ingredients have increased, and I we want to be able to add our value and run the business more efficiently so that we can expand and meet our customers where they are, all around the world. If we are to expand, our current prices would be hampering our growth. We are continuously listening to our customers, and are always putting effort into giving our customers the best hair care and customer service experience. In order to survive - and succeed - we have to grow.
We are happy that we been able to serve Flora & Curl at those initial prices to our earliest customers up to 2017 December. The adjusted prices still makes Flora & Curl a bargain in the market versus many conventional brands. Our new prices could be much higher, because I strongly believe that the quality of ingredients we provide in each bottle is of incredible value. We will continue to go out of our way to make sure customers are happy as we deliver attention to customer needs. I also know that the customer who wants a different, and high quality haircare experience, will continue to come back for more of where it came from.
Our aspiration will remain to bring you more herbal hair goodness, producing products in low quantity batches regularly to keep them fresh and of course maintain the potency and integrity of our curly haircare products.
Going forward with every new product, we will never compromise on transparency, potency or integrity, or resort to cheaper fillers or watered down practices that are not in alignment with our core values.
The customer testimonials that we have received since our launch this year has been incredibly heartwarming and overwhelming, and nothing close to what I expected but I know that your amazing results and experiences are what keep you coming back to. We are so proud of our customer loyalty rate (20% of orders are from repeat customers!) and I know that many of you come back and buy in bulk for friends and family because you love the results from Flora & Curl! This, is everything we are grateful for. We have customers who've ordered from us 5 times since our launch 8 months ago.
From day one, my commitment has always been for Flora & Curl to create a therapeutic haircare experience for women with textured hair like me, to stray away from the idea that taking care of curly textured hair should feel like a chore or be complicated, and to deliver a space for self care, self love, the natural hair movement and a revival of a loving ritual through each and every bottle.
These are my personal formulas. They will continue to be packed with the highest quality, most potent ingredients (mineral clays, flower and fruit oils, organic waters and herbs) and ofcourse, 100% free from artificial fragrancing and harmful ingredients often found in greenwashed natural brands. This is what truly natural should feel like for every woman who has embraced her natural curls and textures and for every woman who still wants this experience.
What's in for us in 2018 and beyond
We now ship most days of the week for orders placed before 12pm, and we aim to respond to customer queries within 24-28 hours. Nothing stays too long on our shelves - each recipe is in constant movement to ensure ultimate freshness and efficacy for delivery to our customers.
Thank you so much for your understanding and continued support in this new change. This holiday season, I wish you all the very best and, as always, don't hesitant to contact us if you have any questions or suggestions.
Founder | Flora & Curl
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