★ REVIEWS

Real Curly Reviews

2654 reviews
82%
(2181)
11%
(284)
3%
(87)
2%
(45)
2%
(57)
Would you recommend it to a friend?: Yes
A must-try

A great cleanser, but still so gentle on the hair. It smells great too.

Would you recommend it to a friend?: Yes
Best curl products ever!!!

After trying numerous curly hair products I am so thrilled I’ve found this! My hair was feeling lank and frizzy (thanks to lockdown no haircuts!) but these products brought my curls back to life from the 1st use!!!

Would you recommend it to a friend?: Yes
Good so far!

Ordered these to try out the products (and for the time when I can fly places again). The curl enhancing lotion has been marvelous for my 3b/c curls. Less impressed with the shampoo, although it will do on the odd occasion. Refresh spray also works well. Haven't had time to properly try the gel yet.

Would you recommend it to a friend?: Yes
Smells divine

Great experience using this cream. The consistency is really good and the jar is still quite full after many uses.

Would you recommend it to a friend?: Yes
Thick 4c Hair feels soft

My Thick 4c hair feels soft. A little goes a long way , I usually use a bit more of recommended amount of product . My texture felt different, softer than I’m used to . So I might use it once 8 weeks rather than once a month as I plan earlier . 

Lab Living with Philomena: Meet Your New Super-Stylers!

February 11, 2021

Lab Living with Philomena: Meet Your New Super-Stylers!

Philomena, our New Product Development Executive, gives us the full scoop on what it has been like formulating our two brand new stylers: the Sweet Hibiscus Curl Volumizing Foam and Sweet Hibiscus Twist & Braid Cream.

Q1. What were your favourite ingredients to work with when developing the two new products?

"The two products contain a new ingredient that we have not used before and I enjoyed working and playing around with it. This ingredient is a hair fixative and styling polymer which is derived naturally and is sustainable. Aside from being natural and sustainable, the ingredient performs exceptionally well so expect easier styling and more definition and volume!"

Q2. Are these products vegan-friendly?

"Our two new products are vegan-friendly and also still follow our brand philosophies."

Clean Curl Promise

Q3. How long does it take to formulate a new product?

"The project timeline varies depending on several factors. We create product briefs, source our ingredients, create samples then send them out for testing. We do so many revisions in between formulations as well, as we only want the best products for our Flora & Curl family. I would say it takes a few months! We can sometimes spend at-least 6 months developing the basic recipe."

Q4. Where do you take your inspiration from when creating new products?

"Rose, our Founder, is the brain behind all the amazing products. She tells me her vision and concept and I work with her to formulate the products."

Q5. What were the biggest challenges when creating a volumizing foam?

"The biggest challenge is getting the right consistency of the foam so that it feels light on the curls."

Flora & Curl Brand NEW Sweet Hibiscus Curl Volumizing Foam

Q5. What were the biggest challenges when creating the Twist & Braid cream?

"For the twist and braid cream, the biggest challenge is creating the perfect consistency as well as getting the perfect pink colour. We wanted the cream to be fun and easy to use!"

Flora & Curl Brand NEW Sweet Hibiscus Twist & Braid Cream

Q6. What are the key ingredients on these 2 new products and why are they so important?

"Since these two new products are part of the Style Me range, they contain Sweet Hibiscus for extra shine and gloss, Lotus Flower and Burdock Root Extract for softer and more defined curls and our styling polymer for extra hold and volume. The Twist and Braid Cream contains an extra ingredient which is derived from Macadamia Nuts. It provides easy slip and protection from heat."

Flora & Curl NEW Formulartions & Key Ingredients Sneak Peek

Do you have any questions for our New Product Development Executive? Philomena would love to give you more insight and information on our product formulations! We love to keep it transparent, natural and full of super-nourishing ingredients that not only care for those curls, but consciously consider the environment. Please feel free to leave a comment with your question or send an email to social@floracurl.com 

Naturally Yours,

The Team at Flora & Curl 




Leave a comment

Comments will be approved before showing up.


More Insightful Articles

Lab Living With Philomena: Get To Know Our NPD Executive!
Lab Living With Philomena: Get To Know Our NPD Executive!

January 08, 2021

We interviewed our New Product Development Executive! Get to know CEO, Rose's right-hand woman, Philomena!

Read More

Kick-Start 2021 With Our Little Jar of Happiness!
Kick-Start 2021 With Our Little Jar of Happiness!

December 30, 2020

Happy New Year, floragurls! Are you looking for a way to kick-start your 2021 with nothing but positive vibes and a whole heap of motivation? Great, you're in the right place!

Read More

A New Year's Note From Us, To You!
A New Year's Note From Us, To You!

December 30, 2020

We wanted to personally wish you a plentiful new year that is as bright and lovely as you!

Read More