Happy 7th Birthday Flora & Curl

It's truly heartwarming to acknowledge the invaluable support of our curly community who have been with Flora & Curl since the beginning, championing the brand's mission to revolutionise the curly hair space. We couldn’t have done this all without you.
Happy 7th Birthday Flora & Curl Happy 7th Birthday Flora & Curl

It is incredible to see how far we have come together in our journey to simplify and revolutionise textured curl care. We are grateful for the support of our loyal customers who have encouraged us every step of the way. As we celebrate our milestones and look towards the future, we are excited to continue transforming the curly hair space with our plant-powered products that truly work. We are so excited to celebrate this special occasion with you and share with you some of our key and biggest milestones to date, starting from the very beginning. 


With a passion to see hydrating, nourishing and conscious curl care products in the market, Flora & Curl was born in 2017. With the launch of our first 3 products, our multi-tasking Jasmine Oasis Hydrating Hair Mist, Flower Garden Hair Butter and African Citrus Bloom Superfruit Hair Oil were well received, and well on their way to receiving their first few awards the following year. 

Things just kept getting better and better, and this was just the start!


We launched our first ever Styling products. Our Sweet Hibiscus Curl Activating Lotion and Sweet Hibiscus Curl Defining Gel are the perfect styling duo. Along with our stylers, our hydrating duo was also launched. This included our Rose Water & Honey Cream Shampoo, and Rose Water & Honey Cream Conditioner. 


In 2020, our fabulous Founder and CEO, Rose Ovensehi graced the Forbes #30under30 list in the Retail & E-commerce category.                                                                        


Can you say VIRAL!  We launched our viral and best-selling Sweet Hibiscus Curl Volumizing Foam and moisturising Sweet Hibiscus Twist & Braid Cream. We also expanded our Soothe Me range with 4 new additions. All formulated to support a healthier scalp, and target scalp issues.

We also reached an amazing retail milestone and launched a selection of our products in 24 of Superdrug’s top kinky, coily and curly stores across the UK. At present, we are now stocked in over 300 Superdrug stores.


The year of 2023 has to be some of our biggest milestones yet! 

Being stocked in the UK’s leading health & beauty retail store, we officially launched our best selling Style Me collection in 600 Boots stores across the country.

We are now stocked in 900 stores with a wide range of our Hydrate Me, Protect Me, Style Me and Soothe Me products. 

Flora & Curl 2.0 had arrived! A more sustainable textured haircare brand making a massive change with our packaging and sustainability. We made the switch from plastic packaging to infinitely recyclable aluminium bottles, making our bottles 90% plastic-free, while our products are shipped with eco-friendly boxes. As a plant-powered brand, sustainability is very important to us and we are passionate about healthy hair and the difference we make to the planet. You can find out more about our sustainable efforts here. 

To support our rebrand, we were featured in many amazing titles such as Cosmetic Design Europe, Spell Magazine, Glamour and Beauty Independent.


So far this year, we have been crowned Best Natural Textured Hair Range and won Best shampoo & conditioner for textured hair within our Hydrate Me range at the Hair Magazine Hair Awards. 

Plus, our viral Sweet Hibiscus Curl Volumizing Foam is a finalist for Best Hair Care Icon at the Pure Beauty Global Awards.

We plan to launch new and exciting products in our range, so stay tuned!


Thank you for being a part of our mission. At Flora & Curl we continue to make a positive impact and drive positive change in the curly hair space. So thank you to you, our amazing Flora & Curl community for all of your unwavering support, we couldn’t have done this all without you.


Naturally yours,
The Team at Flora & Curl

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